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Powersports Business • December 2023 • 3

Piaggio Group has opened another groupexclusive North American dealership , following the recent arrivals of Montreal , Atlanta , Washington , D . C ., and Idaho Falls , now adding Daytona Beach , Florida , to the growing list .

The location is an evolution of the consumer retail experience , according to Piaggio , elevated to support the demands of modern customers and passionate owners , which showcases Piaggio Group ’ s Aprilia , Moto Guzzi , Piaggio , and Vespa motorcycle and scooter brands . Expanding on dealerships in Naples and Gainesville , MotoPlex Daytona is the third franchise of Adamo Motion , Inc . for Piaggio Group and the first exclusive MotoPlex destination in Florida .

MotoPlex Daytona says it is committed to providing an all-encompassing solution for motorcycle and scooter enthusiasts . Beyond sales , the dealership offers a comprehensive range of services , including maintenance , repair , and accessory installation by factorytrained technicians .

Aligned with the Piaggio Group brands , MotoPlex Daytona supports the Aprilia brand just in time for the arrival of an entrylevel Aprilia RS 457 , which promises to bring many new customers to the brand . The dealership also displays a range of iconic Moto Guzzi motorcycles and Vespa scooters that range from electric options and displacements that span from 50cc to over 500cc

“ Our goal is to create a community around the love of riding . Whether you are a seasoned motorcyclist or someone looking to make their first purchase , we are here to offer personalized service that meets all your needs ,” says Buck Brown , general manager of MotoPlex Daytona .

“ With MotoPlex Daytona , you have a platform to support this customer journey in a space that is both inviting and functional , with highly trained staff to provide assistance and service to the most passionate riders and Piaggio Group brands ,” says Marco

Aligned with the Piaggio Group brands , MotoPlex Daytona supports Aprilia , Moto Guzzi , Piaggio and

Vespa brands . Photo courtesy of Piaggio .

d ’ Acunzo , president and CEO of Piaggio Group Americas . “ We know with the recent opening of other MotoPlex locations , that customers have been in need of this type of retail journey , and the addition of locations like MotoPlex Daytona , we are able to match the enthusiasm of each customer with a complementary environment worthy of our brands .”

MotoPlex Daytona is located at 566 Ballough Rd , Daytona Beach , Florida , and joins hundreds of other select Piaggio Group MotoPlex franchises around the world .

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Can-Am and the Road Warrior Foundation ( RWF ) recently came together to host an “ Adventure Therapy ” ride that covered nearly 2,000 miles aboard the Can-Am Spyder . This year marked the 10th Annual Road Warrior Ride , which allows veterans to disconnect from their day-to-day lives and experience the incredible healing power of riding the open road , all free of charge .

The veterans were selected by RWF from a pool of hundreds of applicants , and as is the focus of every RWF adventure , they were all post−9 / 11 veterans with various injuries , both physical and mental . Something else they all shared : a craving for adventure and a need to inject some excitement into their lives . Riding is a perfect recipe for a group of like-minded strangers with so much in common .

“ Can-Am has been the title sponsor of the Road Warrior Foundation since it was established in 2013 , proudly helping to enable its mission to provide Adventure Therapy to U . S . Military veterans ,” says Martin Ethier , global marketing director , Can-Am . “ We firmly believe that the open road is open to all , and through this sponsorship , we are able to bring that to life for a group of incredibly deserving riders .”

Before hitting the road , the group gathered in Lake George , New York , where they spent time getting to know each other and received a hero ’ s welcome from more than 300 Can-Am owners at SpyderQuest , an

The 10th annual ride allowed veterans to disconnect from their day-to-day lives and experience the healing power of riding the open road , all free of charge . Photo courtesy of BRP

annual Can-Am owners event in upstate New York . Several of the riders had only recently acquired their motorcycle license , and most had very little experience riding in a group , so before the main event , Can-Am and RWF representatives provided closed-course and classroom training on the fleet of vehicles provided by Can-Am . Then it was time to hit the open road .

“ Can-Am 3−wheel vehicles are the only vehicles that allow us to do what we do because it ’ s so easy to learn to ride ,” says Stephen Berger , co-founder of the Road Warrior Foundation and U . S . Air Force veteran . “ BRP provides us a fleet of vehicles that we keep all over the country , so for this ride and other smaller ones we have throughout the year , we ’ re able to get veterans of all skill levels out riding quickly by putting them through the Can-Am Rider Education Program .”

As always , once the wheels were rolling , the excitement was undeniable from all . The veterans experienced amazing views , great roads , and landmarks such as the National Baseball Hall of Fame in New York , the Flight 93 National Memorial in Pennsylvania , and the National Museum of the USAF in Ohio . One of the biggest highlights was a Can- Am off-road experience at Badlands Off- Road Park in Attica , Indiana , where Can-Am dealer Attica Motorsports hosted the group while they enjoyed riding Can-Am Maverick , Defender , and Commander off-road vehicles through the park ’ s over 1,400 acres .

In addition to providing the fleet of vehicles , Can-Am also gave the riders a full suite of riding gear to cover the various climates they covered on their way from New York , through Pennsylvania , Ohio , West Virginia , Indiana , Illinois , and ultimately concluding at a Can-Am owners ’ event called , “ Spyders in the Ozarks ,” with more than 300 Can-Am riders welcoming them as they rode into Nixa , Missouri .

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