Powersports Business August 2026 | Page 8

8 • August 2026 • Powersports Business

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Indian Motorcycle of Racine could soon be looking for a new home

The building that houses Indian Motorcycle of Racine and its second-floor bar and restaurant overlooking the showroom floor is on the market, leaving the motorcycle shop’ s future in limbo.
As Heather Asiyanbi of the Racine County Eye reported, the landmark downtown building located at 522 Sixth St. is a 17,648−square-foot, two-story building listed at $ 995,000. The property was a former supermarket before the current building owners, Mark and Anthony Porcaro, turned the space into Indian Motorcycle of Racine in 2015.
In 2017, the Porcaros added The Nash, a bar and restaurant on the dealership’ s second floor. The project began as a plan for a small mezzanine-level kitchen or small part-time bar to serve the Indian dealership visitors and occasional outdoor events. However, the restaurant
Indian Motorcycle of Racine is located at 522 Sixth St. in Racine, Wisconsin. The property is currently on the market for $ 995,000.( Photo: Google Maps)
project grew to include a complete renovation, new balcony, party room, additional second-floor bathrooms, and total seating for up to 200 people.
As for the building, it is part of the Historic Sixth Street Business District, which is listed on the National Register of Historic Places. It was originally built in 1927 as a Studebaker automobile showroom, and features two stories, a quarter-acre lot, and 113 feet of frontage.
Indian Motorcycle of Racine is still in business, and it is unclear how the sale of the building will affect operations and, if the dealership remains open, where the new location will be.

Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales

With the 86th annual Sturgis Motorcycle Rally beginning on Aug. 7, Sonic Automotive is making another aggressive push to capitalize on the world’ s largest motorcycle rally by bringing what it says is the largest Harley-Davidson inventory ever assembled in one location.
The company announced July 9 that its Sturgis Harley- Davidson and Black Hills Harley-Davidson dealerships will offer more than 1,200 new and pre-owned Harley- Davidson motorcycles during the 10−day rally, building on the strong retail momentum the dealerships experienced during last year’ s event.
The inventory, which includes what Sonic says is the nation’ s largest selection of Harley-Davidson trikes, is already arriving in South Dakota ahead of the rally. To help customers secure motorcycles before they reach the Black Hills, the retailer has also launched a new“ Rally Ready” pre-sale program that allows buyers to reserve a motorcycle online and pick it up during rally week.
The strategy follows a record-setting 2025 Sturgis Rally for Sonic. As we previously reported, Sturgis Harley- Davidson and Black Hills Harley-Davidson achieved record sales during last year’ s rally, fueled by strong consumer demand and expanded inventory. The company is hoping an even larger selection of motorcycles and a streamlined purchasing process will build on that success in 2026.
Sturgis Harley-Davidson and Black Hills Harley-Davidson dealerships will offer more than 1,200 new and pre-owned Harley- Davidson motorcycles during the 10-day rally. The inventory is already arriving in Sturgis and the sales tent is set up.( Photos: Sturgis Harley-Davidson / Facebook)
“ The Sturgis Motorcycle Rally is a cornerstone event for the riding community,” says David B. Smith, chairman and CEO of Sonic Automotive.“ This year, we are proud to bring riders an unmatched Sturgis experience through expanded motorcycle inventory, exclusive limited-edition products and a rally-week experience designed around what riders value most.”
Sonic is also introducing a limited run of 26 custom“ 250 Years of Freedom” Harley-Davidson motorcycles commemorating America’ s upcoming 250th anniversary.
In addition to the expanded inventory, Sonic is introducing a limited run of 26 custom“ 250 Years of Freedom” Harley-Davidson motorcycles commemorating America’ s