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Powersports Business • August 2026 • 45

ARCTIC CAT

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In his new role, Laub will lead Arctic Cat’ s U. S. sales organization, focusing on strengthening dealer partnerships, expanding the dealer network, and accelerating growth across all product categories.

Laub joins Arctic Cat with more than 28 years of experience in the powersports industry, bringing a track record of sales leadership, strategic execution, and relationship building. Throughout his career, Laub has held positions that include district sales manager, regional sales manager, director of sales and, most recently, brand director for notable global brands.

“ This team is the envy of the industry right now. I believe Arctic Cat has an incredible opportunity to build out our sales organization and our dealer network by partnering with the right people and quality businesses,” says Laub.

Arctic Cat leadership expressed enthusiasm about the appointment, citing Laub’ s deep industry expertise

Avi Laub joins Arctic Cat with more than 28 years of experience in the powersports industry, bringing a track record of sales leadership, strategic execution, and relationship building.

and passion for customer and dealer success.

“ We are very fortunate and excited to add somebody with Avi’ s experience, knowledge, passion and talent to our team,” says Erik Nelson, vice president of sales.“ His understanding of the dealer and sales rep experiences, combined with his ability to build positive relationships, makes him an ideal fit. Working together, our team will continue to build momentum for Arctic Cat and our dealers, knowing that our best days lie ahead.”

Arctic Cat says Laub’ s appointment directly underscores the company’ s commitment to dealer relationships and its ongoing efforts to identify the right partners to serve its customers’ communities.

Hundreds of snowmobiles, motorcycles and other powersports vehicles seized as part of convicted Wisconsin investment fraudster Stanley Pophal’ s $ 14.25 million fraud case are headed to public auction later this month, creating what is expected to be one of the largest government liquidations of recreational vehicles in recent years.

According to reporting by WAOW- TV in Wausau, the U. S. Department of Justice and U. S. Department of the Treasury began online auctions July 28 for more than 600 assets forfeited by Pophal, including hundreds of snowmobiles and motorcycles that investigators say were purchased with investor funds and stored in a rented warehouse.

Pophal, 64, pleaded guilty in June to wire fraud and money laundering after admitting he defrauded approximately 190 investors out of $ 14.25 million. As previously reported by Powersports Business, federal authorities alleged that investor money intended for legitimate investments was instead used to finance an extensive collection of recreational vehicles and other personal assets.

Pophal agreed to forfeit the seized property as part of the criminal case. He is scheduled to be sentenced Sept. 2 before U. S. District Judge William M. Conley.

The U. S. Attorney’ s Office said proceeds from the auctions will help compensate victims of the fraud.

“ Restitution is a critical part of our justice system,” U. S. Attorney Chadwick Elgersma said in a statement reported by WAOW.“ Our responsibility is not only to hold criminals accountable, but to also do everything within the law to help victims recover what was stolen from them.”

Elgersma added that the forfeiture and sale of the assets are intended to help make victims whole and demonstrate that financial fraud carries significant consequences.

The U. S. Department of Justice and U. S. Department of the Treasury plan to begin online auctions on July 28 for more than 600 assets forfeited by Pophal, including hundreds of snowmobiles and motorcycles that investigators say were purchased with investor funds and stored in a rented warehouse.( Photo: Apple Auctions / U. S. Dept. of the Treasury)

The online auctions will be conducted by Apple Auctioneering Co., with bidding opening July 28. The auction is expected to draw interest from collectors, dealers and powersports enthusiasts due to the unusually large volume of snowmobiles and motorcycles being offered.

The auction presents a rare opportunity for enthusiasts to acquire machines from an unusually large and diverse collection assembled over several years. With hundreds of snowmobiles and motorcycles expected to cross the auction block, bidders will have the chance to purchase everything from vintage and collectible models to more modern machines while the proceeds help fund restitution for victims of the fraud.