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Powersports Business • August 2026 • 41

Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the introduction of the all-new SV−7GX and SV−7GXV sport crossover models, updated RM-Z motocross bikes, and pricing and availability for the GSX-R1000 40th Anniversary Edition superbikes.

ALL-NEW SV-7GX Headlining the announcement is the new SV−7GX sport crossover, which builds upon Suzuki’ s venerable 645cc 90−degree V-Twin platform while adding modern touring technology and rider-focused features.

Designed to serve as a versatile motorcycle for commuting, weekend rides and touring, the SV−7GX includes ride-by-wire throttle, the Suzuki Intelligent Ride System( SIRS), a 4.2−inch TFT display with Suzuki Ride Connect + smartphone connectivity, selectable ride modes, traction control, bi-directional quick shifter, adjustable windscreen, full LED lighting and an integrated rear carrier.

Suzuki also introduced the value-priced SV−7GXV, which carries an MSRP of $ 8,399, compared to $ 8,599 for the SV−7GX. The SV−7GXV includes the same V-Twin platform while offering riders a more affordable entry point into Suzuki’ s crossover lineup.

GSX-R CELEBRATES 40 YEARS Suzuki also announced official pricing for its 2027 GSX-R1000 40th Anniversary Edition models. The updated superbikes feature a revised 999.8cc inline-four engine, new Bosch six-axis IMU, updated electronic rider aids, enhanced traction control and cornering ABS systems. The flagship GSX-R1000RS adds carbonfiber winglets inspired by Suzuki’ s Suzuka 8−Hour endurance race machine.

Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the introduction of the all-new SV-7GX and SV-7GXV sport crossover models, and pricing and availability for the GSX-R1000 40th Anniversary Edition superbikes.( Photos: Suzuki)

The anniversary lineup includes:

• GSX-R1000 40th Anniversary Edition— MSRP $ 16,399

• GSX-R1000R 40th Anniversary Edition— MSRP $ 17,939

• GSX-R1000RS 40th Anniversary Edition— MSRP $ 18,639

RM-Z MOTOCROSS UPDATES Fresh off Ken Roczen’ s 2026 AMA Supercross championship, Suzuki’ s RM-Z motocross lineup returns with several updates.

Suzuki is also expanding its RM Army Package for eligible RM-Z buyers. New 2027 RM-Z250 and RM-Z450 purchasers will receive a Ken Roczen Championship Replica Graphics Kit along with a Pro Circuit T−6 exhaust system.

Suzuki says additional 2027 motorcycle models will be announced as the model year rollout continues.

NORTON

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43mm inverted fork and a rear monoshock, both of which offer 7.1 inches of travel on the Atlas and 5.5 inches on the Atlas GT. The Atlas also gets a larger 19−inch front wheel compared to the GT’ s 17−inch wheel. The Atlas has a seat height of 33.3 inches; the GT has 32.1 inches.

Electronics on the Atlas include lean-sensitive ABS and traction control, cornering cruise control, rear wheel slide control, wheelie control, hill hold assist, and multiple ride modes( Urban, Rain, Sport, Tour, and Enduro on the Atlas; full details to be announced for the Atlas GT). An 8−inch touchscreen TFT display offers Bluetooth connectivity and connection to the Norton Rider app, which allows over-the-air updates, ride statistics, service reminders, and other features. A USB-C port is also included for connecting and charging devices.

While the Norton Atlas is priced in the U. K. at 8,250 euros( approximately $ 10,898) and the Atlas Apex at 9,450 euros( approximately $ 12,483), official U. S. pricing hasn’ t been released.