www. PowersportsBusiness. com Powersports Business • August 2026 • 35

CONFERENCE

Reinhart has worked full- time at Zdeno Cycle since 2005, as soon as she turned 18, and hasn’ t left since. When Syrovy— a 250cc national motocross champion and Canadian Motorcycle Hall of Fame inductee— retired, Reinhart’ s parents controlled the business before, eventually, Reinhart took over the reins.

ZDENO CYCLE EXPANDS SERVICE Since Reinhart took over operations, Zdeno has evolved into more than a simple parts and repair shop. Under her leadership, Zdeno is now a multi- division business that includes one of Canada’ s largest motorcycle parts store. It’ s also taken on several additional revenue streams, diversifying the business and making it a community attraction.

The hallmark of Zdeno Cycle is its massive inventory of motorcycle parts. Stored in a three- story, 10,000− square- foot warehouse.

It also features an accessories storefront, a fullservice maintenance center, and a motorcycle graveyard that sits on over an acre of land, storing damaged and used bike carcasses. The shop services every type of motorcycle and specializes in disassembling the four Japanese brands. They also sell used units, but

Nicknamed the“ Tire Queen,” Linda Reinhart has steadily increased tire sales at Zdeno Cycle by 15 % year-over-year.

a majority of Zdeno’ s revenue is generated from its parts and services department.

A recent addition was Reinhart bringing in a seasoned Harley technician into the business, which resulted in a significant uptick in service revenue and made Zdeno a trusted hub for Harley riders, clubs, and enthusiasts across Ontario.

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R O K E R A G E S E R V I C E S

HARLEY-DAVIDSON & POWERSPORTS DIVISION SPOTLIGHT

GEORGE C. CHACONAS

Director, Harley-Davidson & Powersports Division

Juan and Morgan bring the discretion, knowledge, and steady guidance dealers need when evaluating their next move.

The Harley-Davidson & Powersports Division helps dealers navigate the complex decisions involved in a sale, acquisition, valuation, succession, or long-term planning strategy. Backed by a firm that has completed more than 900 dealership transactions, the team brings experienced guidance, market knowledge, and a disciplined approach to help protect confidentiality, preserve legacy, and maximize value.

Juan and Morgan help advance that advisory approach, working closely with dealership owners to understand their priorities, support each step of the process, and deliver the level of service clients expect from Performance Brokerage Services.

Harley-Davidson & Powersports Division George C. Chaconas, Senior Partner, CBI / M & AMI Office: 813. 569. 6250 | Cell: 813. 245. 2535 Email: George @ PerformanceBrokerageServices. com

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