32 • August 2026 • Powersports Business

The new flagship dealership, which opened July 2, serves as Segway Powersports’ primary retail and customer experience center in the Gulf region.( Photo: Segway Powersports)

SEGWAY

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lineup( UT6 and UT10 Crew), the Villain SX10 sport SxS and the new SX20T.

Headlining the store opening is the debut of the Super Villain SX20T, the most powerful SxS in Segway Powersports’ lineup. The vehicle is powered by a 2.0− liter turbocharged engine producing 235 horsepower and 280 lb.-ft.( 380 Nm) of torque. It features a seven- speed automatic transmission, K- Man 3.0 adjustable suspension, front locking differential, and selectable drive modes.

Earlier this year, the model also earned a third- place finish in its class at the Mint 400 off- road race in Las Vegas.

The Riyadh flagship store showcases Segway’ s complete Saudi Arabian lineup, including the Snarler ATV family( AT5, AT6 and AT10), the Fugleman utility SxS lineup( UT6 and UT10 Crew), the Villain SX10 sport side- by- side and the new SX20T.

“ Saudi Arabia is one of the most important off- road markets in the Gulf, and the Riyadh flagship gives us a permanent base in the region to connect with customers more closely,” says Ethan Zhang, sales and marketing president of Segway Powersports.“ With the launch of the Super Villain SX20T, we are completing our local lineup and bringing a stronger off- road experience to riders in KSA.”

Segway Powersports currently has a presence in Saudi Arabia, the United Arab Emirates, Qatar, Oman and Kuwait, with plans to continue expanding its dealer and retail network throughout the Gulf region. While the Riyadh flagship is aimed at the Middle East market, it shows Segway’ s continued global expansion into the ORV segment.