Low Minimum Order Flooring & Financing Margins up to 27 %
3-Year Warranty
24 • August 2026 • Powersports Business
SOLUTIONS www. PowersportsBusiness. com
The AI conversation every dealership needs to have
It’ s not the one you think
Let’ s get one thing out of the way: AI is not coming for your dealership. Apathy is. I’ ve spent the last year watching artificial
MELISSA COFFEY intelligence go from conferencekeynote buzzword to something dealers are actually
VETTORE
450 | $ 6,499 MSRP
BORN IN ITALY deploying on the floor, in the service bay, and in the back office.
The DMS and CRM providers have raced to build AI into their platforms this year, and the pitch decks all promise the same thing— work smarter, sell more, sleep better. Some of it is real. Some of it is a chatbot in a trench coat. Your job isn’ t to buy everything with“ AI” stamped on it. Your job is to figure out where it actually moves the needle for your store. Here’ s where I’ d start. Lead response is the lowest-hanging fruit in powersports. We are, as
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MORINI
Low Minimum Order Flooring & Financing Margins up to 27 %
3-Year Warranty
BECOME A DEALER MotoMoriniUSA. com an industry, embarrassingly slow to respond to leads. A customer fills out a form on your website at 9 p. m. on a Tuesday, and too often nobody touches it until Thursday. That customer bought a sideby-side from someone else on Wednesday. AI-assisted lead response— instant, personalized first contact across email and text, with a clean handoff to a human once the conversation gets real— is no longer exotic technology. It’ s table stakes. If your CRM offers it and you haven’ t turned it on, you’ re leaving units on the table every single week.
Your service department is sitting on a goldmine of drudgery. Think about how much of your service writers’ day is spent answering the same twenty questions: Is my unit ready? Does this repair fall under warranty? What’ s the fitment on this part? AI tools can now be loaded with your warranty documents, service bulletins, and parts data so your team gets instant answers instead of digging through PDFs or putting customers on hold.