www. PowersportsBusiness. com

Powersports Business • August 2026 • 17

FROM THE EDITOR

BRENDAN BAKER

The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we’ re evolving, too. In this industry( powersports), as in publishing, it’ s either change or die. Am I right? We don’ t want to die, either. We are still in pretty good shape— and we eat somewhat healthy— but we’ re not talking about diets here.

Our mission remains the same as it always has: deliver the news, insights and analysis powersports dealers and industry professionals need to run stronger businesses. However, today, we’ re finding more ways than ever to do that. Most readers are getting their news and insights digitally. Part of that is because so many print magazines have gone away in the past few years. Just last month, Octane folded all of its consumer titles, including Cycle World. Yes, the magazine that was essentially the bible of the motorcycle industry for decades. Print has gone away for most publishers in this industry and many others because it just doesn’ t make financial sense, and more advertisers are asking for a more data-driven approach.

Beginning with this issue, you’ ll notice a completely redesigned digital edition of Powersports Business. We’ ve moved beyond the traditional downloadable PDF experience to a modern digital magazine that’ s easier to read on any device. Articles feature larger text, interactive images and charts, seamless scrolling for longer features, and intuitive navigation that lets you swipe from story to story without constantly zooming in and out. We think you’ ll find it’ s a much more enjoyable reading experience.

Best of all, our digital editions remain completely FREE for subscribers.

We also know there’ s still something special about holding a print magazine in your hands. Whether you were featured in a story, want to share an issue with your dealership team, or simply enjoy reading a printed

magazine, we’ re excited to introduce a new print-ondemand option. You’ ll be able to order individual printed copies directly through our website whenever you’ d like with no subscription required.

But the magazine is only one piece of what Powersports Business offers today.

Every working day, we’ re publishing breaking industry news on PowersportsBusiness. com, delivering our e-newsletter straight to your inbox, producing Power Hour Podcast interviews with industry leaders, creating more video content, and expanding our presence across social media. Our goal is to keep you informed wherever( and however) you prefer to consume information.

If you’ re only reading the magazine, you’ re missing a significant amount of exclusive content throughout the month. I encourage you to subscribe to our e-newsletter, listen to the Power Hour Podcast, and follow us on social media.

One final note: email providers continue tightening their spam and AI filtering, which means legitimate newsletters sometimes end up in junk folders. If you haven’ t been receiving our emails consistently, take a moment to check your spam or junk folder and add EPGAcceleration. com to your safe-sender list. It’ s the easiest way to make sure you never miss important industry news.

Thank you for your continued support of Powersports Business. Whether you’ ve been reading us for decades or just subscribed recently, we’ re committed to delivering more timely, more engaging and more valuable content than ever before.

This is just the beginning. But it’ s not the end of this column.

Let’ s talk about AI for a minute. We spoke to Haley Hollen from Dealerspike / LeadVentures a couple of months ago for a Power Hour podcast, and what we discussed was not just how to make AI take over everything, as it already is in some industries. It centered around how to bring the humans back to the dealership … both as customers and your team. The focus was on how to use your team’ s best qualities for human-to-human interaction