Powersports Business April 2026 | Page 3

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ATV / UTV
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NEWS

Powersports Business • April 2026 • 3

Indian signs lease on new global HQ, keeping operations in Minnesota

Following Carolwood LP’ s majority acquisition, Indian Motorcycle— America’ s first motorcycle company— reinforced its commitment to stay in the Twin Cities, after it announced Feb. 25 that it has signed a 37,832−square-foot, seven-year lease for its new global headquarters in Golden Valley, Minnesota.
The new headquarters represents a significant milestone for the manufacturer as it begins its next chapter as a stand-alone company and positions itself for continued long-term growth and innovation, while celebrating its 125th anniversary.
The new headquarters will serve as a central hub for global leadership, operations, and brand development, with integrated industrial space that supports product development, prototyping, and operational alignment— enabling greater vertical integration across key functions of the business.
“ This new global headquarters represents an exciting next step for Indian Motorcycle,” says newly appointed CEO Mike Kennedy.
“ As we begin this new chapter, we are proud to remain in Minnesota— a state that has played an important role in our journey— and to continue building a future focused on innovation, growth, and delivering exceptional products to riders around the world.”
“ Establishing Indian Motorcycle’ s global headquarters in Minnesota reflects both the strength of the organization and its long-term strategic direction,” adds Andrew Shanfeld, partner at Carolwood LP.“ This investment positions the company for continued growth while reinforcing its deep connection to the region and its talented workforce.”
Indian Motorcycle was represented in its headquarters search and strategic site selection process by Willow Peak. The building is owned by Link Logistics, a Blackstone portfolio company, and Cushman & Wakefield represented the landlord, with brokers Brent Masica and Jason Meyer. Construction will be led by Matt Anderson of Anderson Construction, with architectural design by David Serrano, founder of Drift Prairie.
Indian Motorcycle announced that it signed a 37,832-square-foot, seven-year lease for its new global headquarters in Golden Valley, Minnesota.( Photo: Indian Motorcycles)
As a newly acquired company, Indian hasn’ t been standing still since the acquisition. Over the last 30 days— in addition to the new HQ— the OEM has released a limited edition Indian Chief Vintage, as well as a motorcycle range featuring four handpainted models with exclusive anniversary badging and premium componentry.

TVS passes Yamaha to become world’ s third-largest motorcycle manufacturer

TVS Motor Company has surpassed Yamaha Motor in global two-wheeler sales, becoming the world’ s third-largest manufacturer by annual volume, according to a report from Autocar India. India now holds two of the top three spots for the largest volume motorcycle manufacturers in the world.
According to the report, TVS sold approximately 5.46 million motorcycles and scooters in 2025, a 20.7 % increase from 4.52 million units the previous year. Yamaha recorded roughly 5 million units, up just 0.8 % year over year.
The change marks one of the most notable reshuffles in the global motorcycle industry in recent years. Honda, meanwhile, retained its dominant position with 16.44 million units sold globally in 2025, while Hero MotoCorp remained second with 6.25 million units.
EMERGING MARKET GROWTH The shift highlights the growing influence of Indian manufacturers in global twowheeler markets, particularly across Asia, Africa and Latin America.
TVS has expanded its reach with a broad lineup that spans entry-level commuter bikes to premium motorcycles and electric scooters. Demand in India has increasingly shifted toward motorcycles above 150cc, a segment where the company has expanded aggressively.
According to the report, TVS sold approximately 5.46 million motorcycles and scooters in 2025, a 20.7 % increase from 4.52 million units the previous year.( Photo: TVS)
The manufacturer also benefits from strong export volumes, particularly across African markets. And TVS is the owner of the resurrected Norton Motorcycles brand, which will begin shipping premium bikes later this year.
At the same time, TVS has emerged as a major player in India’ s electric two-wheeler market and is reviewing plans to expand EV production capacity as demand rises, according to Autocar.
YAMAHA STRATEGY Yamaha’ s sales growth has been more modest as the company increasingly focuses on higher-value segments and developed markets such as Japan, Europe and North America.
The company said its motorcycle performance in 2025 was“ solid” but mixed across regions, with weaker demand in Europe and the U. S. offsetting gains in parts of Southeast Asia.
Higher procurement costs, rising R & D spending and new U. S. tariffs also pressured operating income. In North America, however, Yamaha remains heavily weighted toward premium motorcycles, performance segments, and off-road models rather than high-volume commuter bikes common in developing markets.

Comoto CEO elected to MIC Board of Directors

Motorcycle Industry Council announced that its members have elected Zach Parham to the MIC Board of Directors.
Parham is the president and CEO of aftermarket retailer Comoto Holdings, which has a portfolio that includes Cycle Gear, RevZilla, J & P Cycles, and Rever. With his experience, Parham brings retail, content, and consumerfacing knowledge to the MIC board.
Parham has been the chief executive of Comoto since December 2023. He started his
Zach Parham has been elected to the MIC Board of Directors.( Photo: Motorcycle Industry Council)
powersports career back in 2007 with J & P Cycle, eventually working his way up to president, where he served from 2017 to 2020.
“ I’ m honored to be elected to the MIC Board of Directors,” Parham says.“ Having grown up
in this industry and now leading Comoto, I understand how important strong advocacy and collaboration are as motorcycling continues to navigate generational and structural change.”
“ MIC’ s strength comes from the collaboration between our members, our board, and our staff,” adds Christy LaCurelle, president and CEO of MIC.“ Zach brings valuable retail and operational experience, and his background in the aftermarket retail space adds important perspective to the board.”

Content

NEWS

4 Yamaha HQ moves to Georgia 4 RideNow reports record sales at Bike Week 5 Indian No. 1 in online lead responses 5 SEMA show expands powersports section 6 MIC opens Capitol Hill Fly-In registration 7 HISUN names new VP of sales

FINANCE

8 Piaggio 2025 sales down 11.7 % 9 RideNow same-store revenue jumps 6.3 % 10 Data shows outdoor recreation vital to economy 10 Dealer financial snapshot

OPINION

11 Dealers belong on Capitol Hill 11 Industry podcasts rundown

SOLUTIONS

12 The Dealer Lab: How to present change 13 Energy is a competitive advantage 13 Maximize recruiting efforts 14 Managing online reviews

PWC / MARINE

16 Recreational boating segment softens 16 Yamaha Marine honored in Miami 16 Honda Marine offers new five-year warranty

ATV / UTV

17 Custom build for actor Dax Shepard 17 Can-Am transforms Defender for
MeatEater 18 Honda returns Talon 1000 with 30-inch tires 18 Polaris awards $ 20K to powersports students 19 Turn 14 names winner of UTV giveaway

ACCELERATE

20 PSB Under 40 honorees announced
Motorcycle 24 Lilly Farrow film looks to uplift the industry 25 New Indian CEO talks post-Polaris era 26 H-D Dealer Council chair weighs in on reset

ELECTRIC

27 Stark wins SuperEnduro title 27 Zero launches drop-ship program 27 Taiga drops e-snowmobile lineup

SNOW

28 Arctic Cat announces 2027 snowmobile range

AFTERMARKET

29 Sure-Seal partners with Powell 29 Galfer signs new deal with
MotoAmerica 30 Hot Products: V-twin edition