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Powersports Business • April 2026 • 29

Sure- Seal Connections, a manufacturer of sealed electrical connectors for harsh environments, has announced a new distribution partnership with Powell Electronics aimed at expanding access to its IP67− rated connector technology across off- road, powersports and marine applications.

Under the agreement, Powell will distribute Sure- Seal’ s rugged interconnect products through its global supply network for OEMs and equipment manufacturers operating in demanding environments.

“ This partnership is a tremendous opportunity for Sure- Seal,” says Rob Venango, director at Sure- Seal Connections.“ Powell’ s reputation and reach, combined with Sure- Seal’ s rugged interconnect technology, make this a powerful combination for our customers.”

Ryan Milligan, director of business development for Powell Agricultural Solutions, said the addition enhances Powell’ s ability to deliver durable connectivity solutions to mission-critical applications.

“ Adding Sure- Seal to our distribution portfolio strengthens our ability to deliver reliable sealed connector solutions designed for harsh environments,” Milligan states.

SEGMENT IMPACT For powersports, the partnership highlights continued focus on durability and electrical reliability, as vehicles integrate more advanced electronics, digital displays, ride modes, GPS systems, lighting upgrades and accessory power management.

Sure- Seal’ s connectors are engineered to deliver IP67− rated protection against water, dust, vibration and extreme temperatures, conditions common in:

• Side- by- sides and ATVs used in mud, sand and harsh trail environments

• Personal watercraft and sport boats exposed to saltwater intrusion

• Snowmobiles and winter equipment operating in freeze- thaw cycles

• Marine lighting and electronics systems subjected to constant moisture

As off- road vehicles and boats start turning increasingly feature- rich, electrical system reliability has become a larger component of warranty performance and long- term service revenue. Sealed connector systems that resist corrosion and vibration failure can help OEMs reduce claims and improve customer satisfaction.

SUPPLY STABILITY The agreement also underscores continued emphasis on supply chain resilience. Powell’ s distribution footprint is expected to provide broader geographic coverage and faster

MotoAmerica just announced a multiyear partnership with braking systems manufacturer Galfer USA that will align the

aftermarket brand with the MotoAmerica AMA / FIM North American Road Racing Championship.

Based in Spain, Galfer is a 70− year- old operation recognized for its precisionengineered rotors and racing brake pads

Under the agreement, Powell will distribute Sure- Seal’ s rugged interconnect products through its global supply network for OEMs and equipment manufacturers operating in demanding environments.( Images: Sure-Seal / Powell Electronics)

delivery timelines, which can benefit OEM production schedules as well as aftermarket service parts availability.

Powell, founded in 1946, specializes in high- reliability connectors, switches, sensors and electro- mechanical components across industries including agriculture, robotics, rail, aerospace and marine.

Sure- Seal serves automotive, heavy equipment, industrial, lighting, and e- mobility markets, positioning its connectors as a cost- effective alternative to more complex sealed systems.

used at the highest levels of motorcycle competition. With its U. S. headquarters located in Orlando, Florida, Galfer USA has been operating in the American market for more than 30 years, providing high- performance braking solutions to professional teams, OEMs, dealers, and enthusiasts across the U. S.

In recent years, Galfer has strengthened See Galfer, Page 30

OWNER / PARTNER / PRESIDENT / CEO MANAGER VP & GM

have more than 2 locations

September 2024 • Volume 27, Number 9

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Father-daughter duo share passion for dealership

NVP impresses in Milwaukee!

Events, Podcasts, Webinars, Market

Data Book & Custom Content

pass their issue along to at least 2 additional people share charts and graphs seen in PSB say the content is vital, can’ t imagine life without PSB

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Father-and-daughter duo Mike Venziano and For 2025, Polaris offers an expanded warranty across

Misty Rohdes own Rich’ s Yamaha of Lockport, the Ranger lineup, new trim offerings, refreshed style,

Illinois, and passionately run their dealership updated colors, and graphics on select models, and alongside other family members. upgrades to its RZR Pro line. Photo courtesy of Polaris

Accelerate opens early bird registrations!

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For those adding the Powersports Business Accelerate Conference to their 2025 calendars, we invite you to register today to receive the early bird discount!

3

In a nostalgic return to its roots, the Best Operators Club( BOC) just celebrated its 36th anniversary in Madison, Wisconsin— the very place where it all began in 1988.

Service tech buys dream dealership, continues wrenching

4

The 2024 North American NVP Product Expo at the newly expanded Baird Center on September 7−8 exceeded expectations and broke new ground with its extensive floor plan.

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See page 24

Dealer shares racing and b