A new generation of leaders is reshaping the powersports industry— driving growth, innovation and customer experience across dealerships, suppliers and technology partners. This year’ s Under 40 honorees represent the best of that momentum, combining operational excellence with forward-thinking leadership.

BRANDON BORCHERT ASSISTANT PARTS MANAGER | SIMPLY RIDE

Brandon Borchert has quickly risen through the ranks at Simply Ride, evolving from shipping and receiving into a key leadership role. He has strengthened inventory management, merchandising and internal systems while also serving as a go-to problem solver for technology and operations. Known for his willingness to learn and step in wherever needed, Borchert leads with humility and work ethic, earning respect across departments as a promising young manager.

CONLEY BRESHEARS GENERAL SALES MANAGER | YOUNG POWERSPORTS XL CENTERVILLE

At just 26, Conley Breshears is already driving elite-level dealership performance. He has helped power more than 3,900 unit sales since 2024 while building a strong community presence through events, partnerships and social media engagement. Known for reversing underperforming sales operations, Breshears combines data-driven strategy with hands-on leadership. His ability to connect with both customers and staff, paired with a deep passion for powersports, continues to position his dealership— and career— on a rapid upward trajectory.

Derick Eudy, Store Manager with Uncharted Adventures

DERICK EUDY STORE MANAGER | UNCHARTED ADVENTURES

Derick Eudy has transformed operations by increasing parts margins and doubling service productivity. His ability to combine technical expertise with strategic leadership has elevated dealership performance. Known for building systems and motivating teams, Eudy continues to drive efficiency and growth as store manager of Unchartered Adventures.

Danny French, Chief Operating Officer with Ownex. io

SEAN FERNANDEZ-LEDON CHIEF LEGAL OFFICER | OCTANE

Sean Fernandez-Ledon has played a critical role in shaping compliant innovation at Octane, leading legal strategy for more than 100 product launches in 2024. As the company’ s first legal hire, he built its compliance infrastructure from the ground up, enabling rapid growth while maintaining dealer trust. His leadership ensures dealers can adopt new tools and technologies with confidence.

DANNY FRENCH CHIEF OPERATING OFFICER | OWNEX. IO

Danny French is transforming dealership performance through his DELV strategy, which emphasizes customer experience, operational efficiency and long-term profitability. In 2024, his work helped underperforming stores achieve gains of up to 35 % in service efficiency while improving retention and CSI scores. A former dealer himself, French blends hands-on experience with innovative thinking, making him a sought-after advisor and a driving force behind modern dealership success.

BRANDON GREMBAN PARTS MANAGER | BMW MOTORCYCLES OF GRAND RAPIDS

Brandon Gremban has elevated parts operations by reducing obsolete inventory and maintaining optimal stock levels aligned with industry trends. A strong mentor, he has developed team members’ knowledge and confidence while consistently delivering exceptional customer service. His attention to detail and commitment to operational excellence continue to strengthen both departmental performance and the overall dealership experience.

TIM HAMMOND GENERAL MANAGER | SIMPLY RIDE

In his first year as general manager, Tim Hammond drove operational alignment and measurable growth at Simply Ride. A nine-year company veteran, he has risen through the ranks with expertise spanning purchasing, finance and operations. Hammond is known for simplifying processes,