ees, a new marriage, and welcoming his first child, McCoy continues to lead with dedication seven days a week, never asking others to do anything he wouldn’ t do himself. McCoy has implemented processes that ensure the long-term sustainability of the business. His leadership is especially evident when addressing customer concerns or resolving staff issues. He is a genuinely caring individual and quick to respond when someone needs help, a nominator said.

TREVOR MESSERSMITH | PRESIDENT | CALIFORNIA CUSTOM TRAILERS AND POWERSPORTS

Trevor Messersmith has led the dealer group founded by his parents in 1984. Despite facing regulatory challenges in California and the loss of his father to cancer in 2022, Messersmith has successfully grown the business while maintaining its family oriented atmosphere. His leadership is uplifting, and he shows genuine concern for employees, vendors, and customers. He is a community pillar, actively supporting youth-agriculture programs like 4H by purchasing market livestock. He and his mother also donate toys and bicycles to foster homes and underprivileged children, and he coaches junior football.

ALEC MOREFIELD | GENERAL MANAGER | SLAVENS RACING

Alec Morefield has formed a marketing team to demonstrate and distribute the staff’ s expertise to riders and new members. This has created a loyal and passionate workforce and brand following. Morefield’ s team is deeply passionate and knowledgeable about off-road riding and racing. Under his leadership, they embrace new members and promote the sport through their expertise. Morefield leads by identifying innovative brands and products, assembling testers, and ensuring customers receive high-quality products tailored to their needs. With his thorough approach,“ He generates confidence in the customers and helps people with very specific needs enjoy their sport to the fullest extent,” one nominator said.

ANDREW MASTRACCHIO | CUSTOMER EXPERIENCE SPECIALIST | YAMAHA MOTOR CORPORATION USA

Andrew Mastracchio focuses on the connected boat experience for dealers, boat builders, and consumers. He manages the mobile app experience, consumer marketing, notifications, messages, and tracks campaign success metrics. He enhances dealership maintenance revenue, offers builders a unique customer experience, and delivers

the industry’ s leading Internet-of-Things experience for customers. His leadership and mentorship extend across multiple groups, positively impacting the entire organization. Mastracchio fosters constructive dialogue with respect and honor. His infectious energy and innovative approach positions him as a next generation powersports leader. By leveraging technology and data for decision making, he relentlessly pursues action, speed and results.

SARAH NEILL | POWERSPORTS MARKETING MANAGER | YOUNG POWERSPORTS AND OZ MARKETING

Sarah Neill is a dynamic marketing professional who has cultivated strong relationships with the general managers at each of her dealership locations. She creates effective advertising and branding, and coordinates events. She has expanded community engagement by introducing bike nights to multiple locations, strengthened partnerships, and organized sponsorships for events. Neill has also led philanthropic initiatives, such as a car wash fundraiser that raised $ 20,000, and provided 400 backpacks filled with living essentials to students in need. Her involvement has contributed to a 20 % increase in units sold in 2023.“ She is incredibly invested in the inner operations of each dealership, and willing to take a call whenever needed,” one nominator said. She is personable, patient, and great to work with.

CHRISTOPHER NEWTON | GENERAL MANAGER | CLAWSON MOTORSPORTS

Christopher Newton has created what one nominator describes as a“ winning culture” at his dealership. He implemented a new sales process to streamline the customer experience while overseeing a major facility remodel. Newton continues to propel the store’ s success through his interactions with the customers. He has created a system that ensures exceptional customer experiences, ultimately boosting efficiency and profitability.“ Chris is firm but fair. He has created an amazing culture of accountability, and allows his managers to make their own decisions on how they run their own departments, but he makes them own the results – good or bad,” one nominator said.

SETH LOWERY | VICE PRESIDENT, MARKETING | OCTANE

Seth Lowery has spearheaded innovative marketing and sales initiatives, introducing new technology that helps dealerships and OEMs. Under his leadership, Lowery and his team launched a prequalification tool and a B2B loyalty program, contributing to the company achieving a 90 %

revenue growth. As the head of marketing, he has been pivotal in helping the sales team to connect with more dealerships. He was recently promoted and has taken on increased responsibilities. Lowery is recognized as a leader across the company. He consistently prioritizes dealer partners and collaborates closely with the product and engineering teams to enhance the company’ s offerings.“ Seth’ s approach to marketing isn’ t about selling, it’ s about creating useful products that dealers and consumers actually want to use,” one nominator said.

JUAN RAMIREZ | SALES AND MARKETING DIRECTOR | CALIFORNIA CUSTOM TRAILERS AND POWERSPORTS

In 2023, Juan Ramirez took over the sales manager, F & I director, and marketing and social media manager positions, and has led the sales department to new heights. He introduced over a dozen of new F & I products and collaborated with Roadrunner Financial to simplify trailer and powersports financing. Ramirez nearly tripled the company’ s social media following and created several viral videos. He revamped the company’ s sales process, helping new salespeople thrive and ensuring top-notch customer experiences across all locations. His commitment to transparency, including clear pricing and fee disclosures, significantly enhanced customer satisfaction. Ramirez’ influence reshaped the company’ s market in California through his viral content. His dedication to eliminating customer pain points and refining sales processes has set new benchmarks for excellence.

KRISTIE SHAFER | DIRECTOR OF BUSINESS DEVELOPMENT | LUBE-TECH

Kristie Shafer leads the powersports and marine business segments and has worked nearly seven years at the company. Kristie plays a crucial role in supporting OEMs and dealers, overseeing product development, pricing management, market research, dealership and end customer marketing support, and dealer training.“ Kristie is a very well-respected leader not only within her direct team but across the multiple functions her teams support,” one nominator said. She is supportive and invests in people professionally and personally. She sets high standards, exceeds customer expectations, and fosters a positive work environment. She is recognized for her hard work, willingness to take on projects outside her scope, and continuous learning. She is currently part of the Inspire leadership program. Before her current role, Shafer held significant positions in the company’ s marketing team, driving growth and innovation for the company.

TODD SKELTON | OWNER | SKELTON’ S MOTORSPORTS

Todd Skelton is known for his honesty and integrity. He has a hands-on approach and will work late to get units serviced quickly, often within hours.“ If he doesn’ t have it, he is happy to send costumers to the other dealers in the area to support businesses,” one nominator said. Skelton makes everyone feel like friends and family, and he has earned the respect of community veterans. He is a good listener and a problem solver. He balances his passion for powersports with raising his two daughters, and spends much of his free time riding.“ He loves what he does and is happy to build a powersports dealership that is affordable,” one nominator said.

JOSH SLABAUGH | CEO | TRANSAX Josh Slabaugh is committed to enhancing the dealership experience for both dealers and customers. His passion extends beyond technology, focusing on driving efficiency and maximizing performance to deliver an exceptional customer experience. His strategic and innovative approach has led to the development of solutions that significantly improve operational efficiency and the overall buying and selling process in the powersports industry. Slabaugh’ s ability to identify challenges, drive innovation, and guide his team showcases his dedication to shaping a seamless future for the industry.“ His ability to see current industry needs and anticipate future needs has brought insights and advancement to the powersports space,” one nominator said.

TAYLOR STONE | BUSINESS MANAGER | POLARIS OF GAINESVILLE

Taylor Stone’ s dedication to enhancing customer service, increasing penetration rates, and exceeding expectations has significantly elevated the dealership’ s performance and reputation. His exceptional leadership skills, particularly in problem solving and adaptability, foster a cohesive and efficient team dynamic. Stone’ s likable personality, honesty, and unwavering integrity sets him apart, making him a valuable asset to the team. Stone’ s work ethic and dedication have significantly boosted the profits of the dealership’ s F & I department. His efforts reflect his exemplary skills and expertise in the field. Stone’ s commitment to excellence has a positive impact on the dealership, his co-workers, and the powersports industry.

JONATHAN WATERS | OWNER DEALER PRINCIPAL | REDLINE POWERSPORTS

Jonathan Waters has expanded his dealer group from one to five different rooftops and locations in less than four years.