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Powersports Business • April 2025 • 11
New collaboration expands financing options for powersports dealers
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Two companies in the powersports lending industry have integrated services to give dealers expanded access to more flexible financing solutions.
The newly formed partnership brings together OttoMoto, an embedded lending platform, and Ironhorse Funding, a powersports financing firm for borrowers and dealers. The integration aims to simplify the lending process, allowing dealers to connect with Ironhorse’ s financing programs through OttoMoto’ s secure platform. By leveraging Ironhorse’ s industry expertise
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and OttoMoto’ s advanced technology, this partnership provides dealers with a broader range of financing options to better serve their customers, reduce friction in the lending process, and increase sales conversion rates. Borrowers, in turn, benefit from a smoother and more efficient financing experience tailored to their unique credit profiles.
“ Our integration with Ironhorse Funding marks another step in our mission to deliver comprehensive lending solutions to dealers,” says OttoMoto CEO Paul Nicholas.“ By expanding access to financing, we
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are equipping dealers with the tools they need to close more deals.”
Ironhorse Funding, which has $ 250 million in assets under management, provides financing solutions for powersports lending, offering programs that accommodate a wide range of borrower profiles. Now working through the OttoMoto platform, dealers gain access to a streamlined loan application process, faster approvals, and increased financing accessibility for their customers.“ We are excited to collaborate with OttoMoto to bring our specialized financing programs to
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The newly formed partnership brings together OttoMoto, an embedded lending platform, and Ironhorse Funding, a powersports financing firm for borrowers and dealers.
a wider network of dealers,” says Jon Krumdick, CEO at Ironhorse.“ This integration allows us to enhance the dealer experience by offering more financing solutions tailored to their customer base.”
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Europe’ s motorcycle industry reports impressive growth
According to ACEM, motorcycle registrations in Europe’ s five biggest markets— France, Germany, Italy, Spain, and the UK— increased by 10.1 % in 2024( 1,155,640 units), a sizeable increase from 2023.
EUROPE’ S TOP MOTORCYCLE MARKETS
• Germany: 248,618 units(+ 16.3 %)
• Spain: 229,685 units(+ 14.2 %)
• Italy: 352,294 units(+ 10 %)
• France: 214,049 units(+ 3.5 %)
• UK: 110,994 units(+ 2.7 %)
While all five markets saw growth, Germany and Spain led the way with double-digit increases. However, not all segments were on the same upward trajectory. Motorcycles generally had more new registrations, while moped( i. e., scooter) registrations fell by 6.5 % across most of Europe, except in Italy, which saw a 19 % increase in sales. Countries such as Germany( −16.1 %) and France( −12.5 %) saw notable double-digit declines.
As for the most popular motorcycle categories, commuter bikes and mid-sized ADVs continued to top the sales reports. While electric motorcycles and high-performance naked bikes also gained ground.
ACEM attributes much of the 2024 growth to manufacturers pushing to sell pre-Euro5 + spec bikes before the emissions standard took effect on Jan. 1, 2025.
Antonio Perlot, ACEM secretary general, comments:“ The strong growth in motorcycle registrations across
Europe’ s largest markets in 2024 demonstrates the increasing appeal of motorcycling for urban mobility and leisure. However, it should be acknowledged that a consistent part of this growth is also linked to stock registrations ahead of the new Euro5 + emissions standard, which was fully introduced— a market correction is, therefore, to be expected in the first half of 2025.”
Euro5 + builds on the previous emissions standard. According to Perlot, it will strengthen L-category vehicles as a viable and attractive choice for Europeans and a solution for policymakers to decrease congestion and make cities more livable.
RideApart. com notes that Europe is in the“ Goldilocks” zone, where riders consume both leisure( i. e., premium) motorcycles and commuter bikes and scooters. The U. S. mainly comprises leisure customers in the powersports market; therefore, it dosen’ t enjoy greater overall numbers, but it sells more premium, higher-margin vehicles.
The ACEM represents manufacturers of mopeds, motorcycles, three-wheelers, and quadricycles throughout the EU
The ACEM represents manufacturers of mopeds, motorcycles, three-wheelers, and quadricycles throughout the EU and includes 17 manufacturing companies. As of 2019, Europe had more than 39 million motorcycles and scooters on its roads.( Photo: ACEM)
and includes 17 manufacturing companies such as BMW Motorrad, BRP Inc., Ducati Motor Holding, Harley-Davidson, Honda, Kawasaki, KTM, KYMCO, MV Agusta, Peugeot Scooters, Piaggio, Polaris Industries, Royal Enfield, Suzuki, Triumph Motorcycles, Yamaha, and Zero Motorcycles. As of 2019, Europe had more than 39 million motorcycles and scooters on its roads.
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