Powersports Business April 2025 | Page 10

10 • April 2025 • Powersports Business

FINANCE www. PowersportsBusiness. com

Yamaha Motor Finance launches video series spotlighting dealers

Yamaha Motor Finance Corporation, U. S. A.,( Yamaha Financial Services) has introduced the first in a series of dealer spotlight videos highlighting its key business partners. These quarterly videos aim to showcase how Yamaha Financial Services values its dealer network and their contributions to the growth of the finance business.
Nominations for this recognition are accepted year-round, and the Yamaha leadership team ultimately decides which dealers to highlight based on various criteria, ranging from business achievements to inspiring personal stories.
For Q1 2025, Yamaha Financial Services selected Cycle Springs Powersports of Clearwater, Florida, as the inaugural dealer spotlight. Cycle Springs had a successful 2024 and led all dealers in finance originations,
earning them a 2025 Top Tier Dealer spot.
Their strong relationship with YMFC has allowed them to thrive as the“ dealership of choice,” says Nick Waddell, general manager of Cycle Springs.“ Our people have the availability and the ability to contact someone directly and work through our deals directly with a decision-maker.” This close-knit strategy fosters a strong partnership between the dealership and the brand, allowing Cycle Springs to succeed with their customers.
Yamaha Financial Services honored Cycle Spring’ s exceptional performance by presenting an award plaque and providing a catered lunch to all dealership staff. Representatives from Yamaha Financial Services corporate and the local Florida Financial Products Sales Manager( FPSM) were in attendance for the occasion.
Left to Right: Andrew Riffee, Nick Waddell, Scott Larguier, Peter Dimmitt, Vera Oh, and Bruce Scott.( Photos: Yamaha Financial Services)
DEALER FINANCIAL SNAPSHOT

NORTHWEST-6.9 % Parts Department-15.7 % Service Department-17.2 % Major Units-15.7 % Overall

WEST-9.3 % Parts Department-6.3 % Service Department-9.9 % Major Units-9.4 % Overall

UNITED STATES-4.3 % Parts Department-5.7 % Service Department-9 % Major Units-8.2 % Overall

MIDWEST 6.4 % Parts Department-7.9 % Service Department-16.3 % Major Units-13.4 % Overall

SOUTH-8 % Parts Department-2.5 % Service Department-3.1 % Major Units-3.3 % Overall

NORTHEAST-0.7 % Parts Department-3.8 % Service Department-9.7 % Major Units-8.3 % Overall

FEBRUARY 2025 VS. FEBRUARY 2024
Dealers reported decreases across the board in February 2025 compared to the same period last year, according to composite data from more than 1,800 U. S. dealers that use the Lightspeed DMS. The only exception was in the Midwest, which reported a 6.4 % increase in parts sales. The West reported the biggest drop in parts revenue, which dropped 9.3 %, followed by the South, down 8 %, and the Northwest, down 6.9 %. The Northeast was down the least in parts, reporting just a
0.7 % drop. Service revenue in the Northwest dipped 15.7 %, with the Midwest and West reporting between 6-8 % decreases. Both the Northeast and South reported less signifi cant dips in service revenue, with 3.8 % and 2.5 % respectively. The sales department was down an average of 9 % in February 2025 compared to the same period last year. The Northwest was down 17.2 %, followed by the Midwest, down 16.3 %. Major unit sales were also down in the West, 9.9 %, and the Northeast, 9.7 %. While the South reported a drop of just 3.1 %
PARTS SALES Parts sales revenue was up at 746 dealerships and down at 1,112.
SERVICE SALES Service revenue was up at 776 dealerships and down at 1,058.
MAJOR UNIT SALES A total of 616 dealerships were up in major unit sales and 973 were down.
FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data, contact: lightspeeddms. com