Powersports Business April 2024 | Page 21

www . PowersportsBusiness . com Powersports Business • April 2024 • 21

ACCELERATE

Without [ the the management team ’ s ] strength and work ethic , we wouldn ’ t be where we are . It ’ s not solely on me . It ’ s on the staff and the great job that everybody does here .
Motorcycle Mall is 108,000 square feet and employs between 80 and 90 employees .
Before the dealership relocated in 2012 , he noticed a heavy amount of seasonality , so he began focusing on retaining employees and now has a couple who have worked at the dealership for over 30 years .
“ It was really important to me to keep good staff ,” he says . “ Keep them trained and keep them happy .” So , he implemented health care plans and offers a 401 ( k ), dental and vision insurance , all of which he says provide careers and help build the business .
While he is a hands-on leader , he says that the dealership sometimes employs over 90 employees , so he relies heavily on his management team . “ Without their strength and work ethic , we wouldn ’ t be where we are ,” he notes . “ It ’ s not solely on me . It ’ s on the staff and the great job that everybody does here .” He credits mutual respect between employees and hard work to the success of the dealership .
And the team steps up to hard work when it ’ s time to have a “ build party ,” which takes place before or after work . Resciniti provides breakfast or dinner , and a group of employees work together to build 30 to 40 units . During the peak summer months , the dealership averages four to six “ build parties ” a month to keep up with demand .
While these parties are necessary , so are other types of parties , like the dealership ’ s Christmas celebration . “ The Christmas party is pretty amazing ,” Resciniti adds . “ We did a Piaggio scooter as a raffle . We did an electric Indian e-bike . We do probably close to 150 raffles to 200 raffles from coolers to full riding gear . It ’ s really rewarding for the staff . It ’ s a fun night just to let your hair down and have some laughs with everybody , sit at some different tables and talk to some different people . There may be some card playing afterward .”
The original Motorcycle Mall dealership was opened in 1975 and carried Indian Motorcycle .
Pictured in red is John Resciniti and to his left is John Resciniti Jr . and to his right is John Resciniti III .
The dealership also organizes an annual fishing trip ( Resciniti ’ s grandfather was a fisherman ) and annual rides . The staff will ride a two-hour loop after work and stop for wings . He says Covid made getting out with so many employees difficult , so many afterhours activities took place at the dealership during this time .
This season , he aims to provide more experience events and he will continue to put on “ Top Gun ” dinners to recognize topperforming employees . Manager lunches will also continue , which bring the team together to roundtable .
Resciniti is focused on building and maintaining a team , but he says it is also important for employees to have time with their families . “ Being at events for kids is so important , so I make it a point to let my staff know that if there is an event , to please let me know in advance .”
He says that he wants his employees to be able to leave for an hour or two so their kids can have a memory of them being at their game . “ Family is number one , and when you take care of your number one , your number two will succeed behind it .”