OPE DEALER SURVEY
CURRENT LEVEL OF SATISFACTION WITH BEING AN OPE DEALER
HOW DO YOU ANTICIPATE YOUR COMPANY’ S YEAR-END REVENUE WILL COMPARE TO LAST YEAR’ S REVENUE?
10 13.2 % |
2 2.6 % 3
5.3 % 4 2.6 %
|
30.0 %
25.0 %
|
25.0 % |
27.5 % |
|
9 15.8 %
8 21.1 %
|
7 21.1 %
5 13.2 %
6 5.3 %
|
20.0 %
15.0 %
10.0 %
|
12.5 % 12.5 % |
7.5 % |
10.0 % |
10 = extremely satisfied, and 1 = not at all satisfied |
0.0 % |
Up 20 % or more |
Up 10-20 % Up 1-9 % Flat Down 1-9 % Down 10-20 % |
Down 20 % or more |
Source for all charts on page 15: OPE +
Used Unit Sales( continued) Average: 53 % Subpar: 20 % Poor: 2 %
P & A Very Strong: 14 % Strong: 37 % Average: 40 % Subpar: 9 % Poor: 0 %
Service Very Strong: 16 % Strong: 41 % Average: 32 % Subpar: 11 % Poor: 0 %
F & I Very Strong: 5 % Strong: 9 % Average: 68 %
F & I( continued) Subpar: 15 % Poor: 3 %
Current level of satisfaction with being an OPE dealer
Strong sales mean satisfied dealers. More than 50 % state strong satisfaction with current business. Very few – the lowest number we’ ve seen in reporting over the last two years – say they are on the low-end of the satisfaction index.
Dealer comments
“ The biggest issue is not knowing what the political issues are going to be ahead of time. Concerned about the buyer going into a shell.”
“ The current political environment makes it very difficult to forecast. It seems as though policies and economy change almost daily. Just not much stability.”
“ I feel manufacturers took advantage of tariffs to increase prices more than to absorb costs.”
“ As a dealership actively acquiring locations, there doesn’ t seem to be an end to the supply of opportunities to purchase other dealerships. Seems like a lot of exiting happening right now.”
“ The increase in parts cost is my biggest concern.”
“ OEMs and distributors seem to be playing by the Golden Rule: I have the gold and I make the rules. They say they want their dealers to be successful and make money while they are busy cutting dealer margins and kissing box store’ s rear end.”
End credit
Same-store sales data is provided by Ideal Computer Systems. Drawing from more than 1,700 dealers on a nightly basis, this data warehouse is the largest, most accurate source for dealership and market year-overyear trending information in the industry.
www. OPE-Plus. com September 2025 OPE + 15