AWARDS
supplier , Rehlko works with a diverse range of customers , each with different approaches to managing their service and dealer networks . Broetzmann has excelled in customizing training programs to meet these varying needs , ensuring that each partner receives tailored , effective solutions .
“ Every OEM tackles their service and dealer network differently ,” Broetzmann explains . “ Our job is to be flexible and create training programs that work for each of them . It ’ s not just about technical expertise , it ’ s about relationships . Success in this industry depends on strong connections between OEMs , distributors , and dealers .”
By fostering these relationships , Broetzmann has helped Rehlko become a trusted partner in the industry . Whether he is working with individual dealers , OEM customers , or distribution networks , he is willing to listen and develop solutions for industry challenges .
Broetzmann is also deeply committed to mentoring his colleagues . He helps co-workers grow and succeed by encouraging different perspectives in conversations and advocating for customer needs within the company .
“ I always stress the importance of flexibility and being easy to do business with ,” he says . “ My goal is to demonstrate to newer associates how to build strong working relationships with customers and make sure we ’ re providing the best possible service .”
As the industry faces a shortage of qualified technicians , Broetzmann is focused on making technician training more accessible and efficient , and to using data-driven insights to expand their reach and effectiveness . His goal is to ensure that the industry ’ s workforce remains capable and prepared for the future .
Receiving the OPE + Under 40 Award is a testament to Broetzmann ’ s impact on the industry . His ability to drive growth in training programs , foster meaningful relationships , and mentor the next generation of technicians makes him a standout professional in his field . His leadership is helping to shape the future of technician education , ensuring that service networks remain strong and effective for years to come .
Mike Baum
MOVERS & SHAKERS
These power-equipment professionals lead with vision and experience . In the past year , they ’ ve embraced the challenges facing the industry , they ’ ve taken the opportunity to rethink the way they do business and managed teams to success . “ Success ” might be an objective outcome or more subjective , resulting in a process improvement , a design direction , or a cultural change .
MIKE BAUM
General Manager , Brodner Equipment Mike Baum ' s involvement in the OPE industry expanded in 2011 when he rejoined the family business , Brodner Equipment . Since his return , he has helped transform the Rochester , N . Y . dealer with his focus on robotic mowing solutions . His commitment has led to the sale and setup of more than 500 robotic mowers in the past five years , with more than 100 installed in just the past year . These numbers speak to his ability to effectively market and demonstrate the value of robotic solutions , catering to both homeowners and commercial applications .
“ When my dad said we were going to get into ' automowers ,' I went to GoDaddy and bought the URL ,” said Baum . He has continuously advocated for the benefits of robotics , dispelling the common misconception that dealers are hesitant to embrace this technology . He has helped make Brodner Equipment a leader for Husqvarna sales in the U . S .
Baum has also played a crucial role in educating and training others in the industry . As sales of robotic mowers increased , Baum began collaborating with local high school robotics teams to find teens who are excited about robotics technology . This initiative contributed to Brodner ’ s growth and created a pipeline of skilled laborers with interest in robotics .
Brodner Equipment ’ s success in robotics has made the company a trendsetter industry . " When speaking about robotics with any dealer , regardless of location ,
16 OPE + March 2025 www . OPE-Plus . com