AWARDS

2025 OPE + Awards

Help us recognize OPE industry leaders , present and future . These are the OPE + 2025 Industry Award winners - Under 40 and Movers & Shakers .

Our Under 40 honorees do amazing work and have many more years to do so . Nominated by their peers and chosen by our staff , the professionals honored here are driving improvements across the industry . The Under 40 Award recipients are helpful and relentless innovators , solving problems with new ideas , strategies and tactics .

CAMERON WEDDE

Field Sales Manager , Medart Engine Cameron Wedde , the 34-year-old Field Sales Manager at Medart Engine , has demonstrated an ability to lead with empathy and insight , ensuring that his team and customers succeed . He currently works with a team of 11 territory managers across the Northern Midwest , guiding them through the nuances of the industry and offering practical solutions to the diverse challenges dealers face .

His approach to leadership is centered on a simple philosophy : Lead by example . A former territory manager himself , he understands the intricacies of the role and applies that experience to mentor his team . His positive attitude and ability to solve problems helps him build strong relationships with dealers , earning their trust and loyalty . Wedde encourages his team to focus on asking questions , not just selling a product . Understanding the specific needs of each dealer allows for

tailored solutions , which can significantly impact their business success .

" One of the key things I coach my team on is asking the right questions to uncover what the dealers really need ,” said Wedde . " We have to get to the core of the issue and present a solution that fits . Sometimes it ’ s a small win that makes a huge difference for a dealer . Seeing that positive impact motivates me every day .”

As the industry adapts to trends , such as electrification and automation , Wedde remains focused on helping his team navigate the complexities of the market . He recognizes that electrification is growing , and also that the internal combustion engine will remain a vital part of the industry for years to come .

“ My experience in different areas of the industry has given me a well-rounded view of the challenges we face ,” says

Cameron Wedde

Wedde . " I understand what it ’ s like to be on the other side of the counter , and that empathy helps me provide better solutions for our customers and support my team more effectively ."

In addition to his role as a leader , Wedde is passionate about simplifying the product landscape for his customers , recognizing the overwhelming number of brands and products available in the market . He believes that by making the buying process more straightforward , dealers will be able to better serve their customers and streamline their operations .

As he looks ahead to 2025 , Wedde remains optimistic about the future of the OPE industry . " My goal is to continue supporting our dealers by providing them with the resources they need to succeed . For my team , I want to keep helping them grow and reach their full potential ,” he said .

14 OPE + March 2025 www . OPE-Plus . com