OPE+ March 2024 | Page 7

Dear STIHL Dealers ,

As we continue into 2024 , I want to take this opportunity to reflect on the accomplishments we achieved together over the last year . We ’ re proud to share that amidst industry downturns , STIHL and STIHL Dealers continued to secure greater market share in both the gas and battery segments . Thanks to the unwavering support of STIHL Dealers , STIHL is now the # 1 selling brand of gasand battery-powered handheld outdoor power equipment among landscape and tree care professionals in America .*
The outdoor power equipment industry is rapidly evolving , and at STIHL , our focus is to not only respond to change , but to shape it . Understanding our customers ’ evolving needs is paramount , and STIHL Dealers play a vital role in developing the relationships that are critical to our success . That ’ s why we will continue to invest in bolstering our dealer support resources , including comprehensive STIHL training for you and your team and timely access to the right products for your customers . In line with this commitment , we are also expanding our ecommerce capabilities , enabling you to seamlessly offer buying options to your customers 24 / 7 .
I extend my heartfelt gratitude to all STIHL Dealers for their dedicated support and continued commitment to STIHL . We are uniquely positioned to continue to lead the industry in offering the latest product innovations regardless of power source . Together , by remaining at the forefront of technological advancements , we will set the standard for quality , efficiency , and customer service . We look forward to our continued collaboration , and together , we remain STIHL Strong .
Chris Keffer President & CEO , STIHL Inc .
* “ Number one selling brand ” is based on 2007-2022 syndicated and commissioned surveys and 2023 surveys conducted by Irwin Broh Research of the U . S . professional landscaper and tree care markets .