Solutions

Understanding Battery- Powered OPE Adoption in the U . S .

By Ideal Computer Systems

As consumer preferences shift and market forces realign , a deep dive into recent data reveals telling patterns about the rise of battery-powered equipment in the U . S . This analysis of three key graphs dives into the economic and regional factors influencing the trend toward wider adoption of OPE equipment to shed light on its implications for OPE dealers .

Figure 1A : Percent of Battery Powered Unit Sales OPE Handheld Wholegoods

Figure 1A

The data presented in Figure 1A underscores a significant shift in consumer preferences over recent years in favor of battery-powered equipment , especially since 2021 . The Midwest , in particular , emerges as the U . S . frontrunner in this surge . This shift reflects evolving consumer awareness and market dynamics ; it ’ s not merely a fleeting trend .

Figure 1B : Average Retail Price of Battery-Powered OPE Handheld Wholegoods

Figure 1B

Diving deeper into the factors driving this surge in battery-powered unit sales , Figure 1B offers crucial insights . The Midwest presents the lowest price point for battery-powered products , making it more attractive to a wider consumer base . This competitive pricing , spurred by local government-implemented bans or limitations on gaspowered equipment , has propelled the Midwest to the forefront of the batterypowered OPE movement .

Figure 2

Figure 2 : U . S . Battery Price vs . Adoption Figure 2 shows the relationship between the average unit price of battery-powered equipment in the US and its adoption rate based on the percentage of units sold . In 2017 , there was a sharp decline in the average unit price of battery-powered OPE . Since then , there has been a steady increase in adoption rates over the subsequent six years . By the numbers , the U . S . has seen a robust growth of approximately 9.5 % over the 6 years .

Implications for OPE Dealers : For OPE dealers , these figures hold significant implications . First , the strong correlation between price and adoption underscores the power of economic viability in driving consumer decisions . Dealers need to be aware of this interplay and adjust pricing strategies accordingly to tap into the growing demand .

Furthermore , the sustained growth over the past six years , as indicated by Figure 2 , is not merely a short-term trend . The momentum in the battery-powered OPE sector is undeniable . For OPE dealers , staying attuned to these shifts and adapting proactively will be paramount to future success . OPEB

Ideal Computer Systems and its sister companies have developed the largest database of dealership transactional sales , inventory position , and task completion information . Drawing from more than 1,700 dealers on a nightly basis , this data warehouse is the largest , most accurate source for dealership and market year-over-year trending information in the industry .

www . OPEBusiness . com October 2023 OPE Business 13