SALES & MARKETING
Start by effectively packaging services . Set competitive base pricing while being sure to include additional chargeable options , such as disposal fees , mulching , fertilization and weed control . Leading with a low base fee while incorporating mandatory or optional add-ons for additional services ensures a larger invoice and satisfied customers .
Don ’ t forget to adjust pricing and packaging across various services , whether it ’ s installation , snow removal , landscaping , irrigation or tree work — it can significantly impact RPH .
Promoting and prioritizing installation is another great way to increase RPH . Jobs with more materials , as well as more — or more expensive — equipment will yield a higher RPH than simple upkeep and maintenance .
Finally , educate your sales team and crews on this important metric . Ensure they know how to maximize RPH through package add-ons , as well as projects with more equipment and materials . Create incentive plans for your staff ; this will encourage them to get the most out of every job and boost overall RPH .
More than just a metric ; revenue per hour is a strategic tool . When you understand and apply it effectively , you can unlock the full potential of your landscape business . For those engaged
More than just a metric ; revenue per hour is a strategic tool . When you understand and apply it effectively , you can unlock the full potential of your landscape business .
with business management tools and resources , integrating RPH into your business strategy can lead to sustainable growth and profitability . It ’ s all about finding the right balance between pricing , packaging and operational efficiency to exceed your business goals .
Mark Bradley is CEO and founder of Landscape Management Network . He is an advocate for bettering the landscape industry through a series of webinars and in-person sessions . You can find session information and registration details www . golmn . com .
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