� TREMCAR PROMOTES MELANIE DUFRESNE, ALEX LAFOREST
Tremcar announced two important leadership appointments that reflect the company’ s ongoing commitment to growth, innovation, and excellence.
Melanie Dufresne has been promoted to Vice President, Market Strategist. Dufresne celebrated her 10th anniversary with Tremcar last November. Since joining the company in 2014, she has played a pivotal role in distinguishing Tremcar with her tireless work and dedication. Working closely with all departments, she has championed the promotion of Tremcar’ s
Melanie Dufresne
Alex Laforest
products and employer brand, while also conducting market research to identify new opportunities and expand the client base. She is also actively involved in organizing events and contributes to Tremcar’ s social club.
Tremcar also announced the promotion of Alex Laforest to Head of USA Sales. Laforest began his journey with Tremcar in 2012 in the technical department, later serving as Sales Coordinator before becoming Director of Operations for Tremcar’ s Boston division. Over the years, he has built strong relationships with existing clients and remains dedicated to identifying new opportunities to grow Tremcar’ s presence in the United States market.
GENERAL FILTERS ANNOUNCES MANAGERIAL APPOINTMENTS
General Filters named Eric Miller as its new Director of Sales and Marketing, effective July 21. Miller brings over 20 years of extensive experience leading sales and marketing growth strategies from his tenure at Owens Corning. His expertise in strategic planning and execution will be instrumental in driving the targeted growth of GeneralAire, General Oil, Garber, Second Wind, and Eric Miller Unifilter product brands across new and existing channels.
Additionally, General Filters announced that Allan Feys, long-standing Director of Sales and New Business Development, will transition into the role of National Contractor Services Manager. Feys’ wealth of product knowledge and industry expertise will be invaluable in supporting Miller’ s transition, as well as providing training and education to customers and sales staff.
For additional information, contact: John Redner, Vice President of Operations, at 248-513-3302 or JohnR @ generalfilters. com.
Founded in 1937, General Filters Inc.’ s professional experience spans three generations of the Redner family. Manufacturers of whole house residential indoor air quality( IAQ) products( humidifiers, dehumidifiers, air cleaners, and UV air purifiers) and residential heating fuel oil filters, General Filters’ brands include GeneralAire, Second Wind( IAQ), Gar-Ber, Unifilter, and General( oil). The manufacturer has plants in Novi, Michigan, and Toronto, Ontario; products can be purchased from wholesalers and contractor customers across North America. Visit: www. GeneralFilters. com for more information.
GARNETT, MCMURCHIE JOIN CETANE ASSOCIATES
Cetane Associates announced that Taylor Garnett and Jack McMurchie have joined its financial advisory firm as analysts. They both provide support to Cetane’ s M & A deal execution team.
Taylor Garnett has over three years of experience in commercial banking, specializing in financial services for Healthcare and Not-for-Profit organizations. Before joining Cetane Associates, she was an Associate at Texas-based Amegy Bank, where she supported financing for a wide range Taylor Garnett of clients including churches, nonprofits, private schools, arts organizations, and healthcare institutions. Taylor holds a bachelor’ s degree in finance from Texas Jack McMurchie A & M University.
Before joining Cetane Associates, Jack McMurchie spent three years at Turner Stone & Company as an audit professional, leading and supporting engagements for both SEC-registered and privately held clients. His work included analyzing financial statements, testing internal controls, and ensuring compliance with accounting standards and regulations. He holds a BBA in Accounting and Finance from the University of Oklahoma.
Barrett Conway, Managing Director and Principal of Cetane commented“ As Cetane continues to expand across the home and commercial services sectors, bringing on professionals like Jack and Taylor is essential to sustaining our momentum. Their financial expertise and strong work ethic enhance our ability to serve clients nationwide.”
Cetane Associates( www. cetane. com) provides financial advisory services to business owners in the propane, heating oil, pest control, lawn care, landscaping, and HVAC & plumbing industries. Clients engage Cetane to advise on sales, spinoffs, and acquisitions, as well as to perform valuation and ad hoc corporate finance assignments. l FON
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12 SEPTEMBER 2025 | FUEL OIL NEWS | www. fueloilnews. com