Cheers Summer 2021 | Page 12

DATA DRIVEN
What category ’ s decline in sales is most impacting your business right now ?
What category ’ s increase in sales is most impacting your business right now ?
ON-PREMISE
ON-PREMISE
25 %
20 %
22.54 %
25 %
20 %
21.13 %
22.54 %
15 %
10 %
5 %
8.45 %
9.86 %
7.04 %
14.08 %
15 %
10 %
5 %
11.27 %
14.08 % 12 . 68 %
0 %
Domestic Beer
Imported Beer
Craft Beer Brandy / Cognac
Other
0 %
Domestic Beer
Craft Beer Whiskey Tequila Other
OFF-PREMISE
OFF-PREMISE
25 %
20 %
20.27 %
35 % 30 %
32.43 %
15 %
10 %
5 %
9.46 % 8 . 11 % 8 . 11 % 9.46 %
12.16 %
25 % 20 % 15 % 10 %
9.46 %
10.81 %
13.51 %
17.57 %
0 %
Domestic Beer
Imported Beer
Red Wine
Sparkling Wine
Gin
Other
5 % 0 %
Craft Beer Rosé , Vodka Whiskey Tequila Other
Rate your operation ’ s overall beverage alcohol sales for the previous quarter .
90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
ON-PREMISE
80.28 %
61.97 % 64.79 %
61.97 % 57.75 %
52.11 %
32.39 % 26.76 % 26.76 %
26.76 % 21.13 %
22.54 % 15.49 %
9.86 % 11.27 % 12.68 % 11.27 %
4.23 % Weather Holidays Economy Promotions Food / Beverage Trends Covid-19 Pandemic
Source : The Beverage Information Group
Hurt Demand No Impact Helped Demand
SURVEY DATA was collected from readers of Beverage Dynamics , Cheers and Beverage Wholesaler in March 2021 as party of the quarterly Pulse surveys that rack industry trend / sentiment data . Additional industry data and analysis is available , visit epgmediallc . com to find out more .
12 • Summer 2021 www . cheersonline . com