DATA DRIVEN
By Melissa Dowling
TAKING THE PULSE OF THE BEVERAGE ALCOHOL INDUSTRY
AS PART OF OUR ongoing tracking of the industry , the Beverage Information Group surveys our readers quarterly , collecting trends / sentiment data from distributors , on-premise and off-premise operators . For our first survey of 2021 , conducted in March , respondents were coming off the unprecedented year that was 2020 . Below are some of the highlights from the survey responses .
For more information about our beverage reader surveys and for pricing information about adding questions to upcoming surveys , contact Debbie Rittenberg at drittenberg @ epgmediallc . com .
How would you characterize your most recent quarterly beverage sales relative to plan ?
Below 57.75 %
ON-PREMISE
Above 19.724 %
On 22.54 %
Rate the impact of these factors on bar / restaurant traffic during the previous quarter .
50 % 45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
30.99 %
4.05 %
21.13 %
ON-PREMISE
43.66 % 42.25 % 35.21 % 36.62 %
18.31 %
OFF-PREMISE
30.99 % 26.76 %
4.23 % 4.23 % 5.63 %
Cocktails / Spirits Wine Beer
13.51 %
77.03 %
Down Flat Up
17.57 %
66.22 %
Don ' t Stock
10.81 % 5.41 % 5.41 %
8.11 %
22.97 %
41.89 %
Spirits Wine Beer Down Flat Up Don ' t Stock
27.03 %
At this time , what is your outlook for sales in 2020 ?
OFF-PREMISE
ON-PREMISE OFF-PREMISE
Below 17.57 % |
Likely be Below 45.07 % |
Likely Exceed 28.17 % |
Likely be Below
20.27 %
|
Likely Exceed
51.35 %
|
On 20.27 % |
Above 62.16 % |
Likely Meet 26.76 % |
Likely Meet 28.38 % |
Source : The Beverage Information Group www . cheersonline . com Summer 2021 • 11