Cheers Fall 2022 | Page 18

Stoli Vodka , formerly known as Stolichnaya , is made from wheat and distilled in Latvia at the Latvijas Balzams distillery , which has been one of the main production facilities for Stoli Vodka since 1948 .

The vodka , now owned by Stoli Group , is then filtered through charcoal and quartz sand and blended with well water for smoothness .

Stoli was early to the flavored vodka trend with Ohranj , which hit the U . S . market in 1986 . The brand now includes 10 flavored vodkas , as well as Gold , Gluten-free and 100-proof expressions .

Stoli is always searching for new ways to engage with its consumers , says Tim Szonyi , Stoli Vodka ’ s global brand leader . “ We ’ re currently reviewing brand design as a result of the move to Stoli as how we will express the brand globally , which is a fantastic opportunity to engage a new generation of consumers .”

Tito ’ s , now the leading vodka brand in the U . S ., celebrated 25 years in April 2022 . “ The beauty and simplicity of this brand is that it hasn ’ t changed over the years ,” says Frank Polley , Tito ’ s vice president of trade marketing . “ It really can be summed up by one of our Tito-isms : It ’ s a filet mignon , at a pot roast price — a great-tasting and quality vodka at an affordable price .”

The brand this year honored its history while celebrating the quarter-century milestone . Limited time-only packaging on 1-liter and 750-ml . bottles highlights its 25th with a few interesting facts , a 25th Anniversary logo , “ and a bit of the story that got us here ,” Polley says .