Cheers Fall 2022 | Page 17

THE 2022 HALL OF FAMERS We have five new entries into our Growth Brands Hall of Fame this year . All have earned at least 15 Growth Brands Awards across any number of years .

One the wine side we congratulate Mionetto . The prosecco brand was founded in 1887 , by master winemaker Francesco Mionetto , who opened the winery in Valdobbiadene , Italy , in the heart of the Prosecco wine region .

The Freixenet Mionetto brand was one of the early prosecco brands to hit the U . S .; it ’ s been exported here since 2000 . Mionetto was instrumental in promoting the prosecco category , educating both bar / restaurant operators and consumers on what the sparkling wine is and how it ’ s different from others . As such , it ’ s helped increase prosecco sales significantly in the past 20 years .

On the spirits side , the Hall of Fame inductees are Stoli , Malibu , Tito ’ s and Jack Daniel ’ s — all of which won Established Growth Brand Awards this year .

Malibu , launched 43 years ago , is a core brand within the Pernod Ricard portfolio , and is the number-one rum-based coconut spirit in the world , says Reshma Dhati , brand director of Malibu Rum , Pernod Ricard USA . How does the brand stay strong and relevant after more than four decades ?

“ Malibu has evolved into a robust portfolio of innovative and versatile products , as noted by the brand ’ s highly successful RTD ( ready-to-drink ) cans ,” Dhati says . The brand added two new flavors , Pineapple Bay Breeze and Watermelon Mojito , to its Cocktails in a Can line , joining Piña Colada and Strawberry Daiquiri .

This past April Malibu launched a global campaign titled , “ Welcome to Malibu ,” which Dhati says “ reimagines Malibu as more than just a rum , but as a place where you step into a hyperreal world where everyone is unplugged and can unabashedly embrace the things they love .”

Established in 1866 by Jasper Newton “ Jack ” Daniel , the Jack Daniel Distillery in Lynchburg , TN , is the first registered distillery in the U . S . and the beating heart of the Brown-Forman portfolio , the company says . The brand has grown with superpremium and flavored line extensions in recent years , but it retains the combination of quality ingredients , control from grain to glass , and proprietary processes coupled with its innovation and expertise .

Jack Daniel ’ s , which recently launched its “ Make It Count ” campaign in conjunction with agency partner Energy BBDO , continues to innovate in the superpremium space with the launch of its Bonded Series in mid-2022 . Building upon the momentum

created by the recent releases of Jack Daniel ’ s 10-Years-Old and its Single Barrel Special Releases , the company believes these superpremium offerings will further reinforce Jack Daniel ’ s whiskey-making credentials .

The company also launched Jack Daniel ’ s ready-to-drink whiskey cocktails in 2020 , at a time when consumer appetite for single-serve options started to grow . The line will expand nationally this year , making its three flavors of RTDs available in every state .

MIONETTO HISTORICAL GROWTH BRANDS WINS

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