Fostering B2B editorial excellence

EDITOR-IN-CHIEF & TOP 100 DIRECTOR Adam Quandt | aquandt @ epgacceleration . com

TRADE MANAGING EDITOR Krystina Skibo | kskibo @ epgacceleration . com

ASSOCIATE ART DIRECTOR Lindsay Zigan | lzigan @ epgacceleration . com

NATIONAL SALES MANAGER Leslie Palmer | lpalmer @ epgacceleration . com | 763.383.4460

Whether a boater from birth or someone who fell into the industry from outside , one thing is true for the entire recreational boating industry , passion for the water is at the core of everything . And that passion is absolutely contagious .

That passion is something that sets the marine industry apart from so many others out there . Lifelong boaters and new industry members alike are hooked on the water .

And with that , I want to share this issue ’ s At the Helm space with recent words from Correct Craft CEO Bill Yeargin and his recent dive into the “ Blue Mind ” and why a passion for the water means so much to so many of us .

The miracle cure – Blue Mind What if there was a simple , fun , safe , and easy method of improving your health physically , mentally , and emotionally ? What if the method was not just anecdotal but proven scientifically ? Fortunately for those of us who prefer natural cures to our ills , this method does exist , and it is beautifully described by Dr . J Nichols in his excellent book , Blue Mind .

The evidence is compelling : Spending time on , in , near , or under the water benefits you physically , emotionally , and mentally .

Several leaders across the boating industry were honored last month to enjoy a one-hour video call with Dr . Nichols as he described his work . Nichols told us about what he has learned through neuroscience using both standard and advanced medical research with EEGs , MRIs , and fMRIs . He also told us stories that demonstrated how water not only benefits our overall well-being but also improves performance in all areas of life .

Water heals in ways that we cannot understand . It helps us mitigate the impact of stress , anger , frustration , and disappointment . It allows the mind to rest and restore while eliminating what Nichols calls “ red mind ,” resulting from stress , anger , frustration , or disappointment . The facts are overwhelming ; water positively impacts us in substantive ways . We all know that boating is a ton of fun , but now we know there are more significant benefits to boating than just fun . Boating provides people access to a wonder drug – Blue Mind – which helps make us better physically , mentally , and emotionally . In other words , boating is way more than just good times ; it makes people healthier .

At Correct Craft , our teams are very committed to philanthropy and community service . We want to make life better for everyone we encounter . While we hope all boating companies will join us in this commitment to service , the fact is the boating industry is already helping people just by providing boats for them to access the water .

If you want to learn how to make life better through water , I encourage you to pick up the book Blue Mind ; it is compelling . In the meantime , embrace the fact that boating makes people healthier . And those of us in the boating industry are providing a service beyond what most people realize . Boating makes life and people better .

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4 october 2023 www . boatingindustry . com