Boating Industry October 2023 | Page 25

toward a mutually beneficial outcome .

While in his current position , Janner has been able to meet dealerships and their dealers , traveling to their locations to see how they operate . By making their business relationship a little more personal with a round of golf or sitting down with them at dinner , it allows Janner to show clients that he ’ s not just some guy behind a computer screen . These personal connections help Janner to give better business insight and tools for success .

With Janner ’ s help , one dealership saw huge success and was able to change their finance capture rate from 22 % to over 60 %. This was accomplished just by having them contact the business manager while the customer was still in the office and putting in their application . This small change made a massive impact on the dealership .

“ I ’ ll feel that I ’ m successful if every one of the business managers on my team and their families are happy ,” Janner says . “ If all dealerships stay with me for the entire year , then I ’ m happy . It ’ s a funny thing when you are in a situation where you can make an impact directly on someone ’ s life . And when that person succeeds , you can see the confidence it breeds . I want to leave them with the skill sets they need so that they can be successful for life and continue to pass them on . If my people are happy , then I ’ m happy .”

PERISSA BAILEY VP & GM , eSolutions , Mercury Marine

Even though Perissa Bailey just recently entered the boating and marine industry , she is embracing her role and eager to inspire others . Within her first year at Mercury Marine , Bailey oversaw the launch of Mercury ’ s Avator 7.5e electric outboard , the first in a generation of products the company will offer in 2023 .

Prior to her current role , Bailey spent about 25 years in the automotive industry . During that time , she participated in a product development leadership program where she was put into multiple different leadership roles . Ultimately , Bailey says this helped her to become a better leader .

“ I ’ m new to marine and boating , so I ’ m a very inclusive leader and try to include the broader team

PERISSA BAILEY

in terms of problem solving on behalf of customers ,” Bailey says . “ In general , I try to lean into a customer-centric approach and put them at the center of all the decisions we make . If we don ’ t win with the customer , then we will struggle in the market .”

Early in her career , Bailey embraced designthinking to elevate the experiences consumers have with products and companies . Employing the design-thinking methodology has inspired Bailey to solve consumer-centered problems by finding new ways to apply new and existing technology in customer-facing applications .

This has been Bailey ’ s inspiration and there ’ s nothing more exciting for her than to see a product that she was involved in developing in the hands of consumers and seeing their response in real time . Bailey views electrification at scale as an opportunity to appeal to both new and existing boaters . The ease of use , convenience and portability of electric propulsion will allow consumers to reimage their experience , both on and off the water .

In addition to leading with a customer-centric approach , Bailey also inspires women in the workplace to be more , engage more and inspire more . She leads by example and creates a more inclusive work environment , empowering diversity and an innovative culture .

Bailey leads Women On Water ( WOW ) – Mercury chapter . Since Bailey has taken on leadership roles in the organization , she has inspired the company to embrace employee development , helping under-represented employees identify mentors , advocates and seek career coaching .

“ I really hope to inspire others to follow their dreams . I spent a lot of time early on in my career trying to identify my unique set of skills and personal passions , so I think it ’ s important for people to

align themselves with opportunities that allow them to lean into their personal passions ,” Bailey says .

Bailey leads with empathy , listens for understanding , and loves working in white space . She believes individuals are more successful when they have a passion for what they ’ re delivering . She pairs individuals with roles that not only emphasize their strengths , but that also provide growth opportunities .

For Bailey , helping others realize their potential is something she ’ s personally and professionally invested in . She works to ensure we can all find a common ground and an opportunity to move the human cause forward and believes we can all learn from each other .

CAROLINE MANTEL Director of Business Development , Boat History Report

As someone who is constantly looking for ways to partner with new organizations that align with the purpose of transparency in the boating industry , Caroline Mantel certainly deserves some recognition as a Bold Moves leader .

Mantel is as friendly as she is a fierce advocate for improvements to boating safety and transparency . She is well known for her determination and passion not only for the work she does for Boat History Report , but also for the work she does for the industry . She has officially been with Boat History Report for 11 years , but has been involved with BHR since its inception back in 2005 .

While doing work outside of Boat History Report , Mantel has become a board member of the National Marine Lenders Association ( NMLA ), and the International Association of Marine Investigators ( IAMI ), the Vice Chair for the National Association of State Boating Law Administrators Vessel Identification Registration and Titling Committee ( NASBLA VIRT ), and a sitting member of the National Boating Safety Advisory Committee ( NBSAC ) under the U . S . Coast Guard and Homeland Security . She has

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