have changed post-Covid and post-high-interest and floorplan rates. He will cover expectations around digital communication, transparency and pricing, how younger buyers think about ownership versus access, and provide real dealer examples of friction points that quietly kill sales.
Before the Top 100 Awards Gala, which will be held on site, a cocktail reception will provide the time and space for industry colleagues to connect. The Top 100 Awards Gala will start at 6:30 p. m. on Monday.
Attendees will gather on Tuesday morning to learn from Matt Heller, founder of Performance Optimist Consulting. He will discuss business culture, practical ways to engage a team and how to create loyalty beyond the paycheck. Employee retention continues to be a challenge, and this session will help dealers adapt and attract the right people.
Next, women leaders from the boating and powersports industries will gather onstage to share their experiences and expertise. Shannon Aronson, senior director of marketing and communications for ABYC, will share best practcies learned from her career in the boating industry.
Finally, former Boating Industry editor-in-chief turned keynote speaker David Gee will deliver a fast-paced and interactive session about winning attention and loyalty. He will explain why speed, stories and connections define success and explore how shifting consumer behaviors, economic uncertainty and digital acceleration are reshaping the way we market, sell and serve.
Visit powerweek. epgacceleration. com / 2026 to register today and subscribe to our weekly enewsletter to stay tuned for more Elevate Summit agenda details.
2025 ELEVATE SUMMIT GALLERY
www. boatingindustry. com november / december 2025 19