Where is your favorite place to go boating? Long Island Sound, definitely. Who was your hero as a child? My grandfather. He taught me mechanical skills at a young age and helped build my confidence working with my hands. He showed me the value of hard work, patience and figuring things out yourself. His influence played a major role in shaping my career path and work ethic. The lessons he taught me still guide me today in my career as a marine technician and leader. What are some of your favorite non-boating hobbies? I enjoy tractor pulls, side-by-siding, dirt biking, snowmobiling, fishing and fabrication projects. Why should young professionals choose a career in the marine industry? The marine industry is a great career for people who enjoy working with their hands and solving problems. It teaches valuable skills across multiple trades, including mechanical, electrical and plumbing systems. Skilled marine technicians are in high demand, and there are strong opportunities for career growth. It’ s a field where hard work, experience, and dedication are recognized. It also offers the satisfaction of diagnosing and fixing problems while working in an industry connected to the water.
KELLI HEIKES
MARKETING MANAGER, WATERFRONT BRANDS
What first drew you to the marine industry? What drew me in was how unique the marine industry is. It blends engineering, innovation and lifestyle in a way few industries do. The products we build aren’ t just equipment ― they’ re part of how people experience some of their best moments on the water. From lake homes in the Midwest to coastal marinas, our work helps create spaces where families relax, connect and make memories. Being part of an industry that supports that lifestyle is incredibly rewarding.
What was your first job? My first job was in customer service, which ended up being one of the best foundations I could have asked for. It taught me early on how important it is to listen to customers, understand what they actually need and find solutions that make their lives easier. That mindset still drives how I approach marketing today.
CONGRATULATIONS ON A WELL-DESERVED HONOR
Waterfront Brands is proud to recognize Kelli Heikes, Marketing Manager, on her selection to Boating Industry magazine’ s distinguished“ 40 Under 40” list.
Kelli plays a pivotal role across our portfolio of industry-leading brands, where her leadership and creativity continue to strengthen our market presence and deepen engagement with dealers, partners, and customers. Her work reflects a strong commitment to excellence and a genuine passion for the marine industry.
We are grateful for Kelli’ s dedication and proud to see her contributions recognized among the industry’ s emerging leaders. Please join us in congratulating her, and all of this year’ s honorees, on this well-earned achievement.
WE COVER THE WATERFRONT
www. boatingindustry. com march 2026
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