// INDUSTRY NEWS
SKUs to start , along with storefront location details and contacts . In addition , the site features an online support center , plus a Wake United TV / YouTube gallery with links to a series of tech talks and tips from leading experts throughout the water sports community .
In addition , Husby expects to take the show on the road .
“ Wake United will play a pivotal role in supporting both grassroots competitions and prominent industry events ,” he said . “ Our commitment extends to participation in highly successful events such as the acclaimed Thigh High Surf & Wake Series in Florida , tournaments in Georgia and South Carolina such as the Spivey Shootout , Paragon Pipeline and Battle by the Beach , plus major international events such as the Nautique Masters Water Ski and Wakeboard Tournament , among others .”
“ HO Sports & Hyperlite Wake are thrilled to partner with Wake United ,” said Greg Nelson , Director of Marketing . “ Wake United is about to make some waves in the water sports space and HO & Hyperlite are stoked to partner with this team of dedicated wake and ski specialists . We ’ re assured the consumer experience will be topnotch and look forward to a long-term successful partnership as we ride into 2024 .”
Added Square One , owner of Ronix Wakeboards and Radar Skis , “ Wake United provides an unprecedented scope of customer support for water sports enthusiasts at their various in-person locations , with an online store that will make Radar and Ronix lines available to boaters across the country . We ’ re excited to be part of this great beginning and look forward to years of fun for the water sports community .”
As part of its launch festivities and to show appreciation for customer support , Wake United is offering a special welcome gift for visitors to its storefront locations through March 31 , 2024 .
MarineMax completes Williams Tenders USA acquisition
MarineMax , Inc . announced that it has completed the acquisition of Williams Tenders USA , Inc . ( Williams ). Headquartered in Pompano Beach , Fla .
Williams is a distributor and retailer for
UK-based Williams Jet Tenders Ltd ., manufacturer of rigid inflatable jet tenders for the luxury yacht market .
“ The addition of Williams illustrates our strategic approach to growth , focused on the acquisition of high-quality businesses that enhance our margin profile and strengthen customer relationships ,” said W . Brett McGill , CEO and president of MarineMax . “ Today , Williams ’ luxury jet tenders are marketed in 20 locations across the United States and the Caribbean . Fueled by growth in the yacht and luxury yacht markets , we see significant potential for growth of Williams , while maintaining the exceptional level of service and experiences their customer base expects . We believe Williams is well-positioned to capitalize on this growth opportunity and are thrilled to welcome the entire Williams USA team to the MarineMax family .”
www . boatingindustry . com march 2024
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