Boating Industry March 2024 | Page 8

// INDUSTRY NEWS
didates . In the interim , I look forward to working more closely with Ritchie and the entire Malibu team to ensure a seamless transition as we maintain our track record of delivering the most innovative , highest quality boats in the marine industry .”
Wake United pro shop launches globally
Renowned water sports entrepreneur Jeff Husby , the owner and GM of Regal & Nautique of Orlando along with five WaterSports Central dealership locations in Georgia and South Carolina , announced the launch of Wake United , a professional pro shop exclusively dedicated to serving the global water sports community . Wake United delivers a blend of virtual online and brick and mortar shopping convenience with customized sales support and world class customer service .
“ Anyone who wants to get towed on the water , shred the course or get pushed by a boat wave will find a comprehensive product offering and an outstanding sales experience at Wake United ,” said Husby . “ Whether it ’ s a family looking for a surfer for mom and a tube for the kids , or the young ripper seeking the most advanced wakeboard set-up , it ’ s our goal to cater to the diverse needs and preferences of water sports participants throughout the entire spectrum .”
Husby had long offered a select assortment of water sports gear , equipment , and accessories for sale through his retail stores . With the exploding growth of online commerce and the increased demand for more diverse product options by water sports customers , Husby recognized a need and an opportunity to ‘ up the game ’ in the traditional pro shop niche by offering an expansive product mix , hybrid online and storefront shopping options , plus an unsurpassed sales and service experience .
“ We believe that the pro shop sector is a critical component of the customer journey in boating and water sports ,” said Husby . “ The pro shop is a vital element in the overarching eco-system , providing products that excite customers and allow them to continue to progress in their water sports experience and better enjoy their time on the water . Our goal is to deliver the top brands in the industry and to provide exceptional service to our customers by leveraging the vast knowledge and passion of our team of highly experienced water sports professionals .”
Wake United showcases and sells the HO / Hyperlite , Radar / Ronix , Phase 5 , Nautique Gear , Follow , Mission and Connelly brands featuring an extensive product mix of wakesurfers , wake foils , wakeboards and bindings , water skis and bindings , wake skates , CGA life jackets and comp vests , tow ropes , tubes , paddleboards , accessories , and apparel . Thanks to Wake United ’ s expansive network of both online and seven southeastern storefront locations , inventory is stocked for immediate delivery for most product offerings .
The website offers a massive display of water sports products , apparel , and brands with 1500 +
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