// INDUSTRY NEWS

MMA announces 2022 Neptune Award winners

Marine Marketers of America ( MMA ), the voice for marketing professionals in the recreational marine industry , has announced this year ’ s winners of its 2022 Neptune Awards . The awards were announced during a cocktail reception on February 15 at the 2023 Discover Miami International Boat Show ( MIBS ).

A committee of creative professionals judged entries across 22 different categories covering a full range of marketing content and collateral . Each of the initiatives were created and executed between the timeframe of January – December 2022 . The full list of winners is provided below . In addition , the top entry among all Neptune categories was selected to receive the coveted King

Neptune Award . This honor goes to Sportsman Boats in the category of Best Website Landing Page titled : Seakeeper Ride .

This year MMA had a large pool of winners , which include the following :

Integrated Marketing Campaign : Sea

Ray Boats Social Media Campaign : Pursuit Boats Grassroots Event : Sea Tow Foundation Influencer Collaboration : Recreational

Boating and Fishing Foundation ( RBFF ) Product Literature : Blackfin Boats B2B Marketing : ABYC Video Series , Single Long Video , and

Email Marketing : BRP ( Sea-Doo ) Boat Show Marketing : Yachts360 Single Short Video : Crestliner Boats Regional / Local Marketing : Strongs

Marine Integrated Marketing Campaign : National Marine Manufacturers Association ( NMMA ) – Discover Boating

2 Newsletter ( Print , Digital , Blogs ): 6 North Yachts

Website – Brand : Sea Tow Services International Online Advertising : Boston Whaler Public Relations Campaign : Recreational

Boating and Fishing Foundation ( RBFF ) Marketing Innovation : Heyday Wake

Boats

“ We are always so impressed with the entries we receive from individuals , agencies and companies that represent our industry ,” said Alisdair Martin , chair of the Neptune Awards . “ Judging was incredibly difficult this year as all of the entries were very strong . These efforts have so much to show , not only in positioning their own brands in innovative and creative ways , but to also accelerate the growth of the marine industry . We ’ re incredibly proud of everyone .”

Freedom Boat club announces Puerto Rico expansion , Fajardo location

Freedom Boat Club recently announced its expansion into Puerto Rico . Freedom ’ s flagship

© 2023 STILLWATER DESIGNS Lifestyle photo courtesy of Cypress Cay

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8 march 2023 www . boatingindustry . com