// INDUSTRY NEWS
County business luncheon hosted by MIASF on Wednesday in Fort Lauderdale , “ Florida ’ s statewide marine-related sales increased an unprecedented 197 %.
“ We know the marine industry is a legacy powerhouse here in South Florida for jobs , but it is important that we routinely have an economic impact study conducted to confirm the numbers and offer insight into trends that we can then share within the industry and with the community and our elected officials .” he said .
Regionally , the marine industry economic output increased in 2018 from $ 12.0 billion to $ 18.5 billion in 2022 including marine sales of $ 7.187 billion , which represents 38 % of the State ’ s total . Despite the headwinds of covid and overall economic displacement the industry ’ s impact on regional employment was an estimated 141,860 jobs , just above the 2018 estimate .
“ The recent popularity of outdoor recreation has benefited the marine industry with a wave of new customers and significant corporate acquisition and investment in our working waterfront businesses . It is critical we continue to offer a meaningful career path for skilled trade professionals through programs like the Yacht Service Technician Apprenticeship to address critical workforce needs ,” Purcell added .
For additional information , an executive summary of the Economic Impact of the Recreational Marine Industry in Broward , Miami-Dade , and Palm Beach Counties can be accessed at www . miasf . org / about / library . boat builders and dealers across the US , but also the marine industry as a whole .”
Tracy most recently held the title of general manager of sales and marketing for Yamaha ’ s Marine Engine Systems Company , overseeing all sales and marketing for outboard and related systems and products in the U . S . Additionally , Tracy served as division manager , a role in which he was responsible for managing the relationships with Yamaha ’ s 120 independent boat builder partners . He also held the positions of district marketing manager for the Southwestern region of the U . S ., and district marketing manager for the east coast of Florida .
Yamaha appoints Mark Tracy vice president
Yamaha U . S . Marine Business Unit has announced the appointment of Mark Tracy to the role of vice president . In his new position , Tracy will continue to oversee Yamaha Marine Power Sales and Marketing teams , with the added responsibility of the Marine Customer Experience ( Marine Service ) team .
“ Mark continues to play a key role in defining our outboard motor go-to-market strategy and positioning our brand as one of the best and most reliable in the industry . His tenure with Yamaha includes strong growth and sales success ,” said Ben Speciale , President , Yamaha U . S . Marine Business Unit . “ Mark ’ s ability to build strong relationships and deliver value to our customers earned him the respect and admiration of not only
www . boatingindustry . com march 2023
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