// MARKET TRENDS
“ Bennington has come out with a new entrylevel model( the M Series) that really isn’ t entry level,” Hall explained.“ They started to build them in bulk. Rather than dealers ordering the same model but with different options, they built many of the same options, so they’ re all the same price and dealers can win back some market share. That was the Bennington strategy.”
Harris has focused heavily on performance and engineering. Athmer noted the company’ s RPM Performance Packages, standard on all Harris boats, to improve handling through advanced engineering techniques like Computer Aided Engineering and Computational Fluid Dynamics.
Engine performance and technology are also impacting the segment. Both Athmer and Hall noted the added power and performance of Mercury Marine’ s newest V10 Verado outboards.
www. boatingindustry. com january 2026
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