TOP 100 EDITOR ’ S CHOICE
TOP 100 PROGRAM DIRECTOR , ADAM QUANDT
MORITZ SPORT & MARINE
MANDAN , NORTH DAKOTA
A relative newcomer to the Boating Industry Top 100 : Top Dealers list , North Dakota ’ s Moritz Sport & Marine is proof that single-location dealerships can make quite the splash in the world of marine retailers .
Since 1997 , Moritz Sport & Marine has served the Mandan community and beyond in both the powersports and marine space . Moritz ’ s sole location is based at a marina on the Missouri River and features over 36,000 square-feet of space between showroom and service facilities .
“ Customer enthusiasm is one of our strongest values ,” Moritz Sport & Marine Controller Kelsey Hanson said . “ We pride ourselves on being a valued community member and try to be involved in many ways . We believe that these relationships build trust and excitement that turn into sales . The more we can be involved in the community and have a presence , the more opportunities we have to discuss our products with potential customers . We try and focus on maintaining those customers for life .”
In an ever-changing industry that often makes it difficult to create projections and accurate forecasts , Moritz Sport & Marine strives to keep things simpler in terms of goals – both short and long-term – with a consistent direction of success .
“ The owners of Moritz have a tight knit management team that they work with continually to meet individual and departmental goals ,” Hanson said . “ As a management team we meet regularly to gauge our success and discuss areas of improvement . And as an entire management team , the goal is always steady and continuous improvement !”
In line with the ultimate goal of steady and continuous improvement , Moritz Sport & Marine and its entire team is consistently training across the board . In the sales department , each day begins with a specific sales meeting and a sharing of tactics and insights to ensure success across the team . Similarly , the service department holds regular team meetings to continue finding better ways of getting the job done and get it done right , every time . In addition to departmental training , the management team at Moritz Sport & Marine also stress the importance of cross-training across all departments to create better communication and team cohesion across the board .
“ As a store , we are continually working to find better ways to communicate between departments ,” Hanson added .
Moritz Sport & Marine ’ s training and educational efforts extend well beyond the dealership itself , however . As a means to continuously build on its community involvement and consistently keep its brand top of mind for current and potential customers , the Moritz Sport & Marine team bring a wide variety of training opportunities both on the water and on land . Ranging from electronics educational events to manufacturer-specific on-the-water sessions , the team ensures that all of its customers – both current and prospective – not only know what they ’ re getting into in the world of boating , but also feel confident in doing so .
From making sure they have the right team members in place to understanding the jobs of all involved , stretching to its community involvement and well beyond , Moritz Sport & Marine and its business is a testament that sometimes it ’ s stronger to keep things simple and just focus on your customer and their experience from top to bottom .
With this straightforward approach , Moritz Sport & Marine sets an example in achieving success for both single-location and multi-location marine retailers across North America .
22 february 2025 www . boatingindustry . com