BEST INDUSTRY ADVOCATE
Boat dealerships are so much more than a place to simply sell and service boats . They often serve as people ’ s first introduction the recreational marine industry . It falls on boat dealerships to go above and beyond to promote safe boating , a fun experience and all of the good surrounding the industry overall .
When looking at its list of associations , 20 Groups , Dealer Councils , and much more , its quickly clear that the team at MN Marine Group / Miami Nautique International aims for success not only for its own business , but for the entire recreational marine industry and its greater community .
“ We believe that in addition to offering an exceptional quality boat , education is key to ensuring that our customers love boating , and become customers for life . Since statistics show that first impressions make lasting impressions , our first education process sets our buyers up for continual success on the water ,” said owner Kim Laursen . “ With the knowledge we impart , customers are on their way to focusing on what makes boating important : lifestyle , health , family , friends , and lifetime memories .”
Founded in 1998 , the Miami Nautique team has been dedicated to the marine industry through and through over the last 25 years . From local parks and recreation organizations , tourism bureaus to watersports associations and dealer councils – and so much more in between – the Miami Nautique team ensures that boating has a voice at every table possible .
The business ’ involvement across the boating community and beyond includes some organizations more frequently seen across boat retailers , like dealer groups and industry-specific 20 Groups , but also extends well beyond that .
Down to its more local community , Miami Nautique remains heavily involved with a Vistage Business 20 Group , comprised of leading Miami-based CEOs . In addition , the dealership group plays a vital role in its community as
a member of the Greater Miami Chamber of Commerce , the Miami Toursim Bureau , and its involvement with the Miami-Dade County Parks and Recreation department . At the state level , Miami Nautique is actively involved with the Florida Department of Commerce and was a leading member of Governor Scott ’ s Enterprise Florida program .
Furthermore , the team takes recreational boating and the activities that come with it to the national stage and beyond , through involvement with groups such the Water Sports Industry Association ( WSIA ) – in a variety of different capacities – and the USA Water Skiing Associaiton .
“ Twenty-five years of operation has taught us a lot of different lessons ,” Laursen said . “ We keep going back to what we know , we are athletes ourselves . We have a specialty product and to drive purchases we need experts . We focus on hiring a team that has experience with these boats from a lifetime of use . Our employees believe in the brand and believe in our growth just as we do . We believe it is our team that sets us apart . We gave them the same foundation we had to learn through trial and error , and hope that with the right collaboration , we can all achieve new heights .
From local to state , all the way to nationally and worldwide , Miami Nautique represents the boating lifestyle to every platform it possibly can and then some . And through all of Miami Nautique ’ s efforts , it ’ s easy to have confidence that boating will have a place for all well into the future .
www . boatingindustry . com february 2025
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