BI : With the combined show promotion in partnership with the NMMA , what strategies have you incorporated to build a winning team ? AD : We have strategically leveraged their extensive network and collaborative efforts with manufacturers . This partnership provides us with a comprehensive understanding of diverse consumers , exhibitors , and programming . Additionally , by fostering trade partnerships and actively encouraging participation in events like those in Miami , we ’ ve created a synergistic approach to attract a broader audience and ensure the success of our shows .
BI : What is the biggest challenge you see facing boat show producers today … and into the future ? AD : Logistically , the continuous expansion and development in the region poses ongoing challenges . While we are happy for the growth and change in our different regions , it ’ s challenging to always find new and different ways to produce our events .
BI : Any new initiatives planned for Miami , Lauderdale and other Informa-produced shows in 2024 ? AD : In 2024 , attendees at Miami , Lauderdale , and other Informa-produced shows can anticipate exciting new initiatives that showcase the latest innovations in the boating industry . We ’ re working on improving our VIPs , parking , and transportation so this will create a more streamlined attendee experience .
In Miami , we will showcase an EV ( electric vehicle ) pavilion in the convention center . In Palm Beach , a great deal of our focus will be accommodating the large 200 ’+ yachts that want to exhibit in the show . In Fort Lauderdale , two new properties will be open that will greatly enhance the show including the fabulous new five-star Pier 66 Resort and Marina ; its proximity will be fantastic for attendees . Also , Las Olas Marina will be complete , which will give the opportunity to not only expand the show but also curate a Catamaran section to enhance the attendee experience .
BI : Regarding attendees , what do you believe consumers are looking for today from show exhibitors ? AD : Consumers seek more than just a product ; they desire exemplary service and personalized attention , wanting to feel in good hands like the experience they have when purchasing a car .
Beyond the technical aspects , there ’ s a growing emphasis on showcasing the lifestyle of boating , understanding that the appeal of the sector is a significant draw . Exhibitors who successfully convey the joy of experiences , such as taking the family out on the boat , hold a distinct advantage in meeting the evolving expectations of today ’ s consumers .
BI : Finish this quote : The Best Boat Show Exhibitors … AD : …. are those who embrace the shows , maintain positive attitudes , and foster innovation . It ’ s also best for exhibitors to come in with the mindset and preparation that the shows are a marathon , not a sprint .
BI : Any specific advice for exhibitors ? AD : Exhibitors and their staff should come to shows well-prepared , organized , and in sync before shows as it ’ s essential for the synergy between show producers , exhibitors , and consumers . To maximize ROI , show exhibitors must emphasize connectivity with consumers and have personnel engagement through interactive displays .
Boating is a family affair . Andrew with son-in-law Wes Stevens and granddaughter Presley Stevens on the christening of the commercial boat , Miss Presley .
BI : What strategies help you stay on top of your game ? AD : I believe in fostering a dynamic work environment that blends the energy of a young team with the wisdom of experienced professionals , promoting collaboration at every level .
My strategy also involves maintaining close global contacts , particularly in the US and Europe , to stay abreast of industry innovations . Additionally , I consistently seek inspiration from outside the marine sector , exploring diverse exhibitions and trade shows to bring fresh perspectives and ideas into the field .
BI : Which outside industry shows inspire you ? AD : I study Food + Wine Festivals and world-class conventions like Art Basel and Art Miami as benchmarks for great shows . These diverse sectors offer valuable insights into incorporating lifestyle elements into our boat shows . Additionally , exploring events in the aircraft industry , especially in Fort Lauderdale , and various art shows , provides inspiration for innovative approaches and enhanced experiences that can elevate the overall quality and appeal of our marine events .
BI : I understand you won the prestigious MIASF Golden Anchor Award in 2021 for your valued contributions to the marine industry . Besides your work at Informa , what other industry initiatives are you involved in ? AD : I serve on the IYBA Show Committee , Marine Industry Association South Florida Board , Winterfest Boat Parade and was the longest-serving board member of the International Superyacht Society .
BI : As you reflect upon your lengthy and successful 40 + year career , what are you most proud of in terms of achievements within the boat show segment ? AD : I take great pride in expanding each show to the international level , a significant achievement that has broadened the reach and impact of the boating industry . Notably , I spearheaded the transformation of the Fort Lauderdale and Miami shows into what they are today , setting new standards for exhibitors and fostering valuable partnerships with Informa . My dedication has not only grown investment and support but has also been instrumental in elevating the overall success and prominence of the boat show segment .
In addition , I ’ m proud to work with the best boat show team in the world .
www . boatingindustry . com february 2024
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