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ASSOCIATE ART DIRECTOR Lindsay Zigan | lzigan @ epgacceleration . com

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It seems as if every few years – or sometimes even every few months – there ’ s a new buzz word captivating our industry , our country , the world . And it ’ s easy to latch onto something when you hear about it again and again .

But ask yourself how often are we just holding onto a buzz word until the next one takes over ? And how much are you really doing to implement change to match the word or idea that we ’ re all currently hooked on ?

Sustainability is one of those words that we ’ ve heard quite often over the last handful of years . It ’ s one that ’ s stuck around longer than many others . But sustainability is a BIG topic and often difficult to narrow down into bite-size pieces .

As the recreational boating industry and part of the larger outdoor recreation industry , we not only produce products that help others enjoy the great outdoors , many of us are also members of the population that gets out and enjoys our playground as well . Meaning we as an industry are in a unique position to advocate and set examples in the realms of sustainability and conservation .

That being said , sustainability and conservation cannot simply just be a buzz word in our industry .

It ’ s easy to try and point to one singular solution for our industry to contribute to sustainable efforts . Electric propulsion has taken a large portion of the sustainability spotlight in the recreational boating industry . And while there are incredible and exciting technological advancements happening in our industry when it comes to electric propulsion , it is a small piece of the puzzle .

Each and every segment of the recreational boating industry can play a role – or often multiple roles – in both making our world more sustainable and ensuring that nature will be there for all to enjoy for the long haul .

From implementing new technologies to changing up a small thing on the production line , and from creating a partnership with area conservation programs to organizing a beach clean-up , it may be easier than you think to help turn a buzz word into an action .

Take a step back and look at things through a new lens . Have a conversation with your team and spread new ideas around . Let ’ s not be an industry that just waits for the next buzz word to come around and steal our attention .

CEO : Marion Minor SR . VICE PRESIDENT / MARKET DEVELOPMENT : Joanne Juda-Prainito OPERATIONS DIRECTOR : Bernadette Wohlman

BOATING INDUSTRY ( ISSN # 1543-4400 ) is published 8 times per year : February , March , May , June , August , October , November , and December – by EPG Media & Specialty Information , 10405 6th Ave . N ., Minneapolis , MN 55441 . Periodicals postage paid at St . Paul , MN and additional mailing offices .

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4 august 2023 www . boatingindustry . com