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CONTENTS
VOLUME 86 | NUMBER 5
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At the Helm
Not just a buzz word by Adam Quandt
Industry News
The most current stories from the boating industry .
15 16
Industry Voices
Embracing multiple paths to sustainability by Frank Hugelmeyer
Sales & Marketing
Tips and solutions for sales and marketing from people within the boating industry .
16 How to become the best choice , especially in turbulent markets by Mark Overbye
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17 Out with the solution selling and in with problem finding by David Gee
18 Boatline
Powering the electric movement through consumer education by Nicole Schantz
Sustainability on the Water
20 We dive into the topic of sustainability and what ’ s being done within the marine space .
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Market Trends : Electric
Partnerships bring electric propulsion to the next level .
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Profiles in Leadership
Wanda Kenton Smith profiles Guy Harvey , founder of Guy Harvey Inc .
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Market Intelligence
Same-store sales , dealer benchmarks and more .
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www . boatingindustry . com august 2023
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