Beverage Wholesaler Summer 2023

SPIRITS FAST TRACK BRANDS

( 000 9-Liter cases )				’ 21 /’ 22
BRAND	SUPPLIER	2021	2022P	% CHG
Don Julio	Diageo	1,390	1,709	22.9 %
Casamigos Tequila	Diageo	1,020	1,280	25.5 %
Buzzballz Chillers	BuzzBallz	684	1,164	70.2 %
Espolon Tequila	Campari America USA	979	1,110	13.4 %
Woodford Reserve Double Oaked	Brown-Forman Corporation	955	1,079	13.0 %
Lunazul Tequila	Heaven Hill Brands	620	918	48.1 %
Ole Smoky Moonshine	Ole Smoky Distillery	614	847	37.9 %
Buzzballz	BuzzBallz	423	722	70.7 %
Milagro	William Grant & Sons	498	605	21.4 %
Western Son Vodka	Western Son Distillery	360	416	15.6 %
Elijah Craig Small Batch	Heaven Hill Brands	301	402	33.6 %
Aperol	Campari America USA	305	390	27.9 %
Woodford Reserve	Brown-Forman Corporation	309	388	25.6 %
Ole Smoky Whiskey	Ole Smoky Distillery	289	315	9.0 %
Angel ' s Envy	Bacardi USA	223	295	32.3 %
Campari	Campari America USA	196	227	16.1 %
Patron Reposado	Bacardi USA	181	200	10.5 %
Reyka	William Grant & Sons	185	200	8.1 %
Jefferson ' s Bourbon	Pernod Ricard USA	158	177	12.0 %
Ilegal Mezcal	Ilegal Mezcal	94	175	86.2 %
High West	Constellation Brands	146	170	16.4 %
Old Forester Craft and SBBL	Brown-Forman Corporation	102	139	36.3 %
Ole Smoky Salty Caramel	Ole Smoky Distillery	109	128	17.4 %
Monkey Shoulder	William Grant & Sons	115	116	1.2 %
Redemption Rye	Deutsch Family Wine & Spirits	111	115	3.6 %
Dulce Vida Tequila	Milestone-Brands , LLC	100	112	12.0 %
Licor 43	Zamora	95	112	17.9 %
Herradura	Brown-Forman Corporation	92	102	10.9 %
Del Maguey Mezcal	Pernod Ricard USA	79	100	26.6 %

Source : The Beverage Information Group ' s 2023 Industry Overview Handbook ( P ) Preliminary

We also released the second bottling of the extremely rare Tequila Don Julio Ultima Reserva , an exceptional 36-month aged extra añejo that preserves Don Julio

González ’ s ultimate legacy , the final agave harvest that he and his family planted in 2006 .

– Christina Choi , Senior Vice President Tequila , Diageo North America .

Established Growth

Fast Track

with a growth rate four times higher than the tequila category at large . We released our Cuervo Tradicional cristalino as an entry-level premium offering to introduce young spirits drinkers to this bright and versatile expression . We found that the expression ’ s approachable premiumization was highly appealing as this level of luxury was a largely untapped space in the industry .”

Many tequila brands have benefitted similarly .

Fast Track winner Herradura is a “ high-quality tequila that ’ s positioned for growth within the super-premium segment , where many consumers are experiencing tequila moments ,” says Jesus Ostos , Brand Director , Tequilas , Brown-Forman .

As such , innovations have begun to emerge in this historic category at a rapid clip .

Fast Track winner Don Julio recently released Tequila Don Julio Rosado . This tequila “ aged at least four months in Ruby Port wine casks from the Douro wine region of Portugal , which imparts a delicate pink hue and light fruit finish ,” says Christina Choi , Senior Vice President Tequila , Diageo North America .

“ We also released the second bottling of the extremely rare Tequila Don Julio Ultima Reserva , an exceptional 36-month aged extra añejo that preserves Don Julio González ’ s ultimate legacy , the final agave harvest that he and his family planted in 2006 ,” she adds . “ Lastly , we celebrated the return of the limited-edition Tequila Don

Summer 2023 • Beverage Wholesaler 15

Beverage Wholesaler Summer 2023 | Page 15