“ Seeing as environmental concerns are increasingly important in logistics , we have to find innovative solutions for last-mile delivery . For us , that means using e-cargo bike fleets .”
“ Seeing as environmental concerns are increasingly important in logistics , we have to find innovative solutions for last-mile delivery . For us , that means using e-cargo bike fleets .”
Rich Pleeth , CEO and co-founder of logistics operator Fin
cally , in New York and Connecticut , with a goal of expanding into additional major cities in the future .
“ E-cargo bikes optimize delivery networks and offers flexible delivery options to meet customer expectations at the right price ,” Pleeth says . “ We have to look at how companies can adopt sustainable practices while also optimizing technology to reduce fuel consumption .”
Agreeing with Pleeth is CFR Classic ’ s Giranda , noting how important fleet modernization is when it comes to sustainable options .
“ Many companies are upgrading to fuel-efficient or alternative-fuel vehicles to lower costs and meet sustainability goals ,” he says . “ Integrating technology like GPS tracking and route optimization enhances efficiency and ensures shipments are trackable in real-time , building customer trust and improving overall operations .”
Michael Bratcher , vice president , operational transformation , Southern Glazer ’ s Wine & Spirits , suggests that optimizing delivery operations can help distributors better align with the current market struggles . In fact , it ’ s a strategy that the company itself is employing .
“ One strategy we are increasingly exploring is fleet diversification ,” Bratcher says . “ We have opportunities to leverage more vans and non-CDL vehicles in geographical areas where reaching capacity on a standard CDL truck is challenging . This approach aims to lower costs and gain efficiency .
ADVANCED TRACKING SYSTEMS
Time is money . And with the rising costs continuing to plague industries across the nation , brands need to keep customers happy by delivering products on time .
“ With the rise of costs , we need to make sure that demands are met and optimize our transportation routes ,” advises Pleeth . “ In order to find the most efficient routes to minimize time and costs , we utilize AI and machine learning . It gives us sophisticated routes , real-time tracking on shipments and the ability to adapt quickly with any unexpected delays or disruptions .”
AI and newer technologies are being used across all facets of warehouses to better streamline processes . Using this technology in the shipment of products is no different .
An example of this can be seen in the way shipping provider DHL utilizes AI to boost operational efficiency , enhance customer interaction and promote sustainability . According to a case study , AI helps the company to predict demand fluctuations more accurately , allowing for better strategic planning and operational efficiency .
The case study also explains how AI led to DHL implementing self-driving vehicles and aerial drones . These vehicles are engineered to manage extensive routes more effectively while also minimizing expenses .
The AI systems onboard are capable of route optimization , real-time traffic analysis and adaptive decision-making , according to the case study , which “ enhances route accuracy and safety on highways .” By automating long-haul routes , DHL aims to reduce driver fatigue , increase safety and improve shipment predictability .
“ In order to compete in today ’ s world , you really need to invest in new technology and utilize all of these advanced systems ,” says Pleeth . “ Ensure that data analytics are integrated to optimize all the processes involved . Companies need to continuously make these investments to keep up with the advancements and maintain a competitive edge .”
For Southern Glazer ’ s , technology is a key component to elevating the company ’ s fleet .
“ Telematics and in-cab video cameras are key elements to our fleet strategy ,” says Bratcher . “ We are continually evaluating the data generated from these technologies to find efficiencies while also improving customer service . The incab video has been an excellent coaching tool to increase awareness of safe driving behaviors .”
Transitioning to a cloud-based routing tool has also allowed Southern Glazer ’ s to deliver shipments more efficiently .
“ This platform is significantly more robust , enabling us to quickly generate multiple route plan alternatives based on various constraint inputs . It has already shown very promising results in creating more efficient routes .”
DHL and Diageo recently incorporated two fuel cell electric trucks , powered with hydrogen , to their U . S . fleet . The Class 8 trucks are fueled with a HYLA modular refueler at the Diageo campus in Plainfield , IL .
12 Beverage Wholesaler • Spring 2025 www . bevwholesaler . com