by KRYSTINA SKIBO
Transportation is a critical component in the business of beverage alcohol wholesalers . There ’ s a variety of moving pieces , between the products , employees and fleets , that all need to be handled in a manner that ’ s fast , efficient and safe for the driver and the product .
So how can companies meet these logistical demands while simultaneously maintaining up-to-date infrastructure ?
For CFR Classic , a global shipping and logistics company , they address these challenges with in-house trucking for better schedule control , a global agent network for seamless customs clearance and advanced tracking systems to provide transparency and proactive solutions .
“ Transportation logistics today demands reliability , efficiency and adaptability . Companies must ensure goods arrive on time while managing costs and responding to disruptions ,” says Joe Giranda , director of sales and marketing at CFR Classic . “ These approaches reduce delays and ensure smoother operations .”
As industry and customer needs evolve , Giranda also mentions how important innovation and responsiveness are to staying successful .
“ For example , automating warehouse processes and using data-driven planning can help meet customer expectations for faster and more transparent delivery ,” he says . “ Companies that invest in these areas not only stay competitive but also build stronger relationships with their clients by delivering consistently reliable results .”
FLEET MODERNIZATION
Modernizing your fleet is an important aspect of maintaining up-to-date infrastructure to meet today ’ s logistical demands . Rich Pleeth , CEO and co-founder of logistics operator Fin , says the company ’ s goal is to continuously innovate and scale its fleet , resulting in more efficient and sustainable deliveries .
“ We ’ re a multimodal company , meaning we use the right vehicle at the right time for the right delivery ,” he notes . “ Seeing as environmental concerns are increasingly important in logistics , we have to find innovative solutions for last-mile delivery . For us , that means using e-cargo bike fleets .”
Fin ’ s e-cargo bike fleet continues to scale rapidly . First launching in London , the logistics operator is now expanding operations into the United States . More specifi- www . bevwholesaler . com Spring 2025 • Bevearge Wholesaler 11