Top 100 Retailer of the Year

“ I feel much safer having Macadoodles associates deliver products , because they have been trained in the critical nature of how alcohol and tobacco cannot get into the hands of minors ,” Gildehaus says .

friendly . It worked . “ I ’ ve gotten more emails in the last eight months than in the previous 26 years ,” Gildehaus observes .

The website has ecommerce capabilities . Using Bottlecaps , Macadoodles offers free deliveries , carried out by store staff rather than a third-party provider .

“ I had one franchisee who said they wanted to charge for delivery , but I said no , that ’ s not the Macadoodles program ,” Gildehaus says . “ I want to give the customer the best experience possible . We don ’ t allow our delivery drivers to get tips . We take care of them through their wages .”

Why use store staff instead of independent delivery apps ?

HOW FRANCHISES SUCCEED

With so many stores spread across numerous states and markets , it begs the question : What makes a successful Macadoodles franchise ?

“ Ownership involvement ,” Gildehaus answers . “ I ’ ve had discussions with potential franchisees . They ’ ve said , ‘ I own a business but want to invest in yours . I cannot be totally involved all the time .’ I say , ‘ Then let ’ s find a high-quality person , and send them to me for three weeks of extensive training .”

“ Active ownership or a well-trained manager is key ,” he adds . “ We don ’ t want you to fail . We want you to be proud to be a Macadoodles owner .”

From there , success boils down to running the Macadoodles program , seven days a week .

“ That means giving customers the best overall assortment at the best prices , with the best customer service , and all of the other hundreds of things , too ,” Gildehaus says . “ Those stores succeed the fastest .”

SOLUTIONS FOR DATA-DRIVEN DECISIONS .

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IMBIBE CONSUMER REPORT PROJECT

THE AMERICAN DRINKER & SIX UNIQUE CONSUMER SEGMENTS

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