Beverage industry insights and analysis
POINT-OF-SALE SYSTEMS A PRIORITY
BY MELISSA DOWLING
What features do you consider important for your POS system ?
As part of our ongoing tracking of the industry , the Beverage Information Group asked readers of Beverage Dynamics and Cheers magazines about their in-store and on-premise technology plans . What ’ s the most important feature when it comes to point-of-sale systems ?
Answer : Inventory control , for both on- and off-premise operators . Alternative payment methods are more important for on-premise operators , while mobile app availability is more popular with retailers .
More on-premise respondents say they plan to invest in either upgrading or purchasing a POS system . Durability and life expectancy are the key reasons for upgrading a POS for both restaurants and retail stores , but scalability is also important , especially for retailers .
Constant Contact was the email marketing platform favored by on-premise respondents , while retail participants preferred MailChimp . The plurality of respondents — 56 % of on-premise and 83 % of off-premise — say they use their POS systems for loyalty programs vs . a specific program vendor .
Here are some highlights from the technology survey . For more information about our beverage reader surveys , and for pricing information about adding questions to upcoming surveys , contact Debbie Rittenberg at drittenberg @ epgacceleration . com BD
100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
60 %
50 %
40 %
30 %
20 %
10 %
0 %
56.41 %
43.59 %
Alternative Payment Methods
17.95 %
38.46 %
Customer Facing Screen
On-Premise
43.59 %
51.28 %
Customer Sales Retention
Off-Premise
25.64 %
46.15 %
Mobile App Availability
58.97 %
89.74 %
Inventory Control
Do you use your system for CRM ( customer relationship management )?
45.71 % 43.59 %
N / A
On-Premise
23.08 % |
20.51 % |
17.14 % |
20.00 % |
Targeted Product Recommendations
Off-Premise
Product Alerts
17.95 %
25.71 %
Store Event Notifications
15.38 % 10.26 %
33.33 %
Other
51.43 %
Loyalty Programs
SURVEY DATA was collected from readers of Beverage
BRAND Dynamics , Cheers ACCELERATION and Beverage Wholesaler in February 2022 as part of the quarterly Pulse surveys that track industry trend / sentiment data . Additional industry data and analysis is available , visit epgacceleration . com to
find out more .
32 Beverage Dynamics • June 2022
Is your POS system linked to your e-commerce site ? On-Premise
No 86.84 %
Yes 13.16 %
No 59.46 %
Off-Premise
Yes 40.54 %