2022 TECH GUIDE
2022 TECH GUIDE
“ In many cases , beverage retail owners do not have the time or expertise around implementing ecommerce and marketing experiences into their day-to-day workflow .”
– Monika Figura , Director of Customers Success .
individual customer based on that customer ’ s buying behavior . This personalization of highly-customized messages helps small businesses humanize themselves .”
Thirstie works to help retailers expand their online presence and get products into the hands of eager customers , even in the era of social distancing and shutdowns .
“ Thirstie ’ s network of licensed retailers are fully integrated through our proprietary technology , and our platform helps increase revenue for retailers without having to perform any marketing services for their stores ,” says Southworth .
Thirstie also provides valuable insights to retailers . “ Consumer data is at the forefront of what Thirstie offers . Historically , given the three-tiered system , brands did not have access to data . We provide brands with user data ( who is purchasing , what they are purchasing , how they are purchasing ) attribution data ( where consumers are coming from ) and behavioral data ( how consumers are interacting with products and the overall digital experience )."
" Thirstie also provides our brand part-
Modern technology providers allow retailers to track and utilize sales and consumer data in real time .
ners with persona-level data , essentially creating profiles for each consumer type and breaking down where they live , how much money they make and what type of shopping experience they prefer ," he adds . " This allows brands to not only more effectively reach new consumers , but the right type of customers and the opportunity to re-target consumers with new offerings and products .”
City Hive is another company making full use of customer data . They provide full package ecommerce solutions to businesses . “ In many cases , beverage retail owners do not have the time or expertise around implementing ecommerce and marketing experiences into their day-to-day workflow ,” says Monika Figura , Director of Customers Success . “ City Hive has been able to solve this problem by offering website and app builds , automated weekly marketing programs that highlight the stores best sellers and an easy way to implement online promotions and loyalty programs with minimal effort . In the near future , professional design , marketing and advertising services executed by experts of our platforms will be available to add on as a feature of the platform .”
Koverly targets necessary B2B transactions within the industry . “ Koverly saves businesses time managing bills and increases profits and cash flow with more time to pay ,” Ostrovsky says . “[ The company ] also reduces the time businesses spend paying bills with streamlined accounting automation .”
WHAT ' S NEXT ? We have only touched on the beginning of what technology is poised to change within the industry in the years ahead . So , what ’ s next ?
According to Southworth , “ The demand for branded ecommerce webstores will certainly continue to increase . While online marketplaces will always have a place in our industry , brands will more heavily invest in their own digital storefronts and experiences ."
Nothing will ever replace the in-person experience of going to your local beverage retailer to talk about different flavor profiles or hard-to-find bottles of whiskey . That experience is as much why local retailers exist as anything . But that doesn ’ t mean beverage retailers can ignore the changing landscape in front of them , cautions Ouzts . “ The common denominator for successful solutions is that they must be easy to use for consumers ,” he says .
Trigg puts it succinctly : “ We see the future of ecommerce as being deeply connected to the onsite experience for merchants of all shapes and sizes .” BD
www . beveragedynamics . com June 2022 • Beverage Dynamics 31