Thunder Press May 2020 | Page 47

THE CONNECTOR

Tina Hurley

Photos by Alyssa Bridges , EL3 Productions and Jessie Jones Gentry

In 1987 , motorcycles changed Tina Hurley ’ s life … and it would never be the same . “ I jumped on the back of a boyfriend ’ s Ninja 500 ,” she said , “ and loved the thrill so much that I got off the bike and swore I would never ride on the back of a bike again . And then I got my license at 17 years old .”

And those moments on a bike continue to alter everything . “ It changes your life ,” Tina continued . “ Every time I get on a bike it changes my life . It clears my head . I do my best thinking there . It ’ s freedom , it ’ s individuality , and it ’ s that sense that you can basically do anything . It ’ s so personal for me – a personal representation of who I am .”
Currently working as the West Coast Events Planner for Indian Motorcycle , she truly has proven that she can do anything within this industry . Before Polaris first found her , she was working with a marketing agency with quite a few tours under her belt .
“ I toured with Beyoncé driving her truck and trailer ,” she told us . “ And I worked with Tony Hawk driving a box truck . That combo of a female who rides bikes , can pull a trailer , and who had a CLD was a big plus
for a lot of companies . That was seen by Polaris , and they hired me six years ago as the assistant manager for Daytona Beach to help out with the demo fleet . It was my first time working in the motorcycle industry , and I was totally hooked .”
While she started out as a contractor for Polaris and went on to work with Victory Motorcycles , two years ago she was hired full-time as an Indian employee – her dream . “ I knew this was what I wanted ,” Tina said , “ and this industry has become family . I recently talked on Instagram about how Polaris is sticking by their employees during this pandemic , and they ’ re such an amazing company to work with .” Looking towards the future , Tina looks forward to continuing to represent Indian as an incredible brand with incredible bikes . She told us , “ I ’ m proud to represent Indian , and I want to see their continued growth and continue to be a part of their success . We ’ re back to the Harley-Davidson vs . Indian Motorcycle feel from back in the day . The competition is good – it ’ s good for the consumer . We have such an incredible product and I believe in it .”
Tina also looks forward to working with the LA Bike Shed that ’ s coming to the Los Angeles Art District in the next few months . An offshoot of The Bike Shed located in London , it ’ s all about offering an exciting place for bikers that provides community . According to The Bike Shed Moto , it ’ ll be a “ 30,000 square-foot clubhouse to be enjoyed by all : motorcyclists , enthusiasts , adventurers , explorers , creatives ,
Tina riding the El Diablo Run in 2019 aboard the Indian Scout , which she called a weekend of incredible riding and epic adventures .
46 | MAY 2020 | THUNDERPRESS . NET