StateWays Summer 2026 | Page 46

RESILIENT BRAND

FASTEST GROWING

OZV is Oak Ridge Winery’ s largest brand.

Giesen 0 % alcohol-removed wines include New Zealand sauvignon blanc, pinot grigio, rosé, riesling, premium red blend, sparkling brut and chardonnay.

WINE RESILIENT BRANDS( 000 9-Liter cases)

Duckhorn Vineyards Duckhorn Wines 292 301 3.1 % OZV Oak Ridge Winery 120 141 17.8 % Yealands Palm Bay International 70 80 14.3 % Old Soul Oak Ridge Winery 40 44 9.5 % Lombardo Shaw-Ross Int ' l Importers 31 33 6.5 % Invivo X by SJP Palm Bay International 31 32 3.2 %

Source: The Beverage Information Group ' s 2024 Industry Overview Handbook( P) Preliminary

RISING STAR

Decoy’ s legacy lies in cabernet.

Pale’ s credibility in a crowded rosé space.”

In the emerging sake category,“ it is incumbent upon both Shaw-Ross and Gekkeikan to be leaders in education of the category as well as consumer experiences,” says Edwards.“ We had a strong focus in 2025 on more tastings and educational consumer experiences so that more people can explore the category with more confidence.”

Gekkeikan aims to bring more education and experimentation to the sake category through engaging consumer events, and trial, Edwards says.“ Our goal is to make sake consumers as comfortable ordering sake as they are with wine. We also want to focus education to restaurants and retailers so their staff is empowered to talk about sake in an engaging way with consumers.”

Duckhorn equipped its distributor and retail partners with enhanced education assets, programming and storytelling tools to deepen their engagement with its wines, says Salmon.“ For consumers, we activated a broad, integrated approach combining national media, strategic partnerships and immersive experiences.”

PROSECCO STILL PERKS

Prosecco remains a strong performer in the U. S. for many brands.“ At the core of Mionetto is innovation, and we are proud to continue to innovate the prosecco category across the North Americas,” says Ceola.

Avaline launched a low-sugar prosecco ahead of the 2025 holiday season, and it quickly became one of the top−10 selling proseccos at Target and the fastest-selling single-bottle release in Avaline’ s DTC history within its first 30 days, Purcell says.“ It also drove strong repeat behavior, with more than one in four customers pur-

chasing again.”

For Trinchero’ s Avissi prosecco brand,“ One key growth driver was performance in national and regional on-premise accounts, where partners have successfully leveraged Avissi ' s consistent quality, versatility, and food-friendliness to drive incremental business,” says Wohld.

Avissi programming around spritzes and prosecco-based cocktails, brunch, celebrations, New Year’ s Eve and poolside moments helped reinforce prosecco’ s role as an accessible, celebratory wine for both everyday and special occasions. These activations translated well across both on-premise and off, she says.

Value-driven premiumization and“ treat” culture is also driving purchases, Wohld adds.“ Consumers continue to look for wines that feel elevated yet accessible, and for easy ways to add a bit of fun and celebration to daily life.” •

44 StateWays • Summer 2026 www. stateways. com