Wine Fast Track Brands

– SKYLER JONES, SENIOR VICE PRESIDENT OF SALES FOR FREIXENET MIONETTO USA.

favor, with consumers trading down from Champagne to more affordable yet high-quality sparkling wines for everyday enjoyment.”

Harvey & Harriet, a Rising Star from Constellation Brands,“ is in many ways purpose-built for this price-conscious era we’ re in,” says senior brand manager Chelsea Sprague.“ We believe that we are offering stellar, high-quality wines for an unbeatable price,” typically less than $ 30.

“ When industry trends are challenging and consumers are paying close attention to where they are spending their dollars, we want to ensure we are delivering the highest quality we can at the price point and varietal category we are competing,” Sprague says.“ This is no doubt a major factor behind the accelerating sales growth of Harvey & Harriet wines throughout 2024 and

WINE ESTABLISHED GROWTH BRANDS( 000 9-Liter cases)

La Marca E & J Gallo Winery 3,240 3,370 4.0 % Bread & Butter WX Brands 1,533 1,707 11.4 % Decoy Duckhorn Wines 1,465 1,505 2.7 % Mionetto Freixenet Mionetto USA 960 992 3.3 % Whitehaven E & J Gallo Winery 829 900 8.6 % DAOU Discovery Treasury Wine Estates 649 690 6.3 % Sonoma-Cutrer Duckhorn Wines 580 615 6.0 % Ferrari-Carano Foley Family Wines 454 462 1.8 %%

Source: The Beverage Information Group ' s 2025 Industry Overview Handbook( p) Preliminary * Note: All figures are early preliminary BIG estimates of US volume consumption, subject to revision.

WINE COMEBACK BRANDS( 000 9-Liter cases)

Matua Treasury Wine Estates 757 773 2.1 % Real Sangria( Cruz Garcia- Real) Shaw-Ross Int ' l Importers 632 633 0.2 % Gekkeikan Shaw-Ross Int ' l Importers 566 575 1.7 % Opera Prima CIV / USA 390 425 9.0 %

Source: The Beverage Information Group ' s 2025 Industry Overview Handbook( P) Preliminary

Mionetto in 2024 held its first Mionetto Salone, an immersive experience celebrating the brand’ s Italian essence through music, lifestyle and art.

into 2025.”

In fact, the brand was named after the founder’ s parents, who raised a large family— seven children— on a modest budget. In today’ s world, a high-quality bottle of wine is often a luxury out of reach for people like the original Harvey and Harriet, Sprague notes.

“ And this has always been something we’ ve been inspired to change,” she adds.“ In an environment where consumers are being smart with their dollars, we keep our price-to-quality ratio top of mind and want to ensure that we are offering the best product at the best price to drive trial and build loyalty.”

www. stateways. com Summer 2025 • StateWays 37