NABCA’ S ADVISORY COMMITTEE
COLLABORATION: THE STRENGTH OF UNITY
Another key element of the " Forward Together " theme is the emphasis on collaboration, both within the company and with our external partners. I’ ve had the opportunity to work alongside people from different teams, each with their own unique expertise, but all working toward the same common goal. Whether it’ s collaborating with our marketing team to launch a new product or working with our supply chain partners to improve efficiency, teamwork is at the heart of everything we do.
At Pernod we understand that success is not just about what happens within the organization but also about how it works with partners, customers, and stakeholders to achieve common goals. Pernod Ricard USA fosters strong relationships with its distributors, retailers and other business partners to ensure its products reach consumers effectively and efficiently. From strategic marketing initiatives to offering tailored support, the collaborative approach Pernod Ricard USA takes with its partners is key to its continued growth and success.
LOOKING AHEAD: STRONGER TOGETHER, STRONGER TOMORROW
As I reflect on my time with Pernod Ricard USA, I am inspired by the company’ s vision and its commitment to making a meaningful impact on both the industry and the world. I am excited to be a part of the journey.
Jacqueline Jacobs
HIGH WEST Director of Brand Marketing
Forward Together, Stronger Tomorrow: High West ' s Commitment to Protecting the West
At High West Distillery, we believe in the power of place. Our roots run deep in the American West, a region that has shaped our identity and craft. Nestled in the Wasatch Range near Park City, UT, this is where we live, distill our award-winning whiskey and welcome guests to experience our home.
But the land that has long inspired us is facing unprecedented challenges. Wildfires are growing more destructive and persistent, winters are becoming shorter and less snow-filled and wildlife habitats are disappearing at an alarming rate. As we reflect on the past year, one theme remains clear: Forward Together, Stronger Tomorrow.
In 2022, High West launched the Protect the West initiative, a three-year, $ 1 million commitment to organizations dedicated to preserving the beauty and integrity of the West. Our initiative focuses on three critical areas: fighting wildfires, protecting winters and conserving wildlands. We’ ve seen firsthand the devastating effects of climate change: rising temperatures, prolonged droughts, drier forests and diminishing snowpacks. These challenges threaten the landscapes we cherish, so we’ ve taken action to protect the places that inspire our work and define our way of life.
Through Protect the West, we’ ve partnered with organizations that share our commitment to conservation and preservation. The Wildland Firefighter Foundation is dedicated to helping the families of firefighters killed in the line of duty and to assisting injured firefighters and their families. Protect Our Winters( POW) is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies to protect our outdoor playgrounds from climate change. Meanwhile, American Prairie is working to create the largest nature reserve in the contiguous United States by purchasing critical habitat that connects a vast network of existing public lands for wildlife conservation and public access.
Protecting the West demands collective action and widespread awareness. To amplify our message and engage more people in the cause, we tapped Olympic snowboarding legend Shaun White. A lifelong advocate for winter sports and environmental conservation, Shaun shares our passion for protecting the land that has shaped his career. His involvement has helped us expand the Protect the West initiative message, inspiring more people to recognize the importance of preserving the landscapes they love. When we come together, we can make a real, lasting impact.
For us, the West is more than just a place, it’ s a way of life. Beyond its scenic beauty, it fosters a deep connection between people and nature, and that’ s something worth fighting for. Our ongoing donations, advocacy efforts and sustainability initiatives reflect our unwavering commitment to ensuring these lands remain protected and accessible for generations to come.
In the spirit of Forward Together, Stronger Tomorrow, we recognize that conservation and preservation is an ongoing journey, one that requires continued collaboration, innovation and dedication. Big or small, every action matters, and we take pride in walking the walk to keep the West wild. As we enter this next phase of the Protect the West initiative, we hope to reach more people, donate to more causes and inspire a deeper commitment to protecting these lands. We invite you to raise a glass of High West whiskey, whether in the mountains, by the coast or around a campfire, and celebrate not only the land that inspires our craft but also the collective effort to protect it. Together, we move forward, stronger, for tomorrow.
20 StateWays • Summer 2025 www. stateways. com